by Stephanie Smith | Aug 11, 2020 | Content
MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more. We make a point to attend MozCon yearly and always walk...
by Colton Townsend | Jan 29, 2020 | Content, SEO
ABOVE IMAGE: Writing doesn’t have to be painful or bad for your tooth enamel. Write an F’n Blog Post Pt. #1 Topic Selection and Outline Creation Breathe. Just Breathe. You know it’s high time that you produce some content for your website’s blog. Congratulations on...
by Stephanie Smith | Mar 25, 2019 | Content
There is often a lot of data to sort through for a hotel to find what holds value and what is actionable to determine the direction of your strategy. Outside sales and revenue management reports, the digital marketing KPIs can also be overwhelming. As a General...
by Rich Geasey | Mar 8, 2019 | Content
Well, the 2019 edition of Digital Summit Seattle is in the books. A good time was had by all, especially the nice boxed lunches! Some decent swag, and a few free beers and wine made it a great event for all. At the start of each session they ran slides with trivia...
by Michael Parker | Sep 4, 2015 | Content, google tools, SEO, seo tools, web analytics
UW PCE Digital Marketing Analytics Certification Program The University of Washington’s PCE (Professional & Continuing Education) Digital Marketing Analytics Certificate course is broken into 3 components over 3 quarters, essentially the same as a year in college...
by Alex Kine | Dec 16, 2014 | Content, SEO, web site design
A mobile friendly website is required for optimal search visibility. Anything less sends organic search traffic to your competitors. How much traffic? Mobile traffic averages between 25% and 50% of total visitors to a mobile friendly website. As a result, making your...