How to Create Effective Content and Why It Matters

    Simply put, content is information. In terms of a website, it means text, images, video, audio or anything that can be uploaded to your site. But what is effective content versus ineffective content? And why does it matter anyway? Good content matters...

How to Organize Keywords for Existing Content

Today’s SEOmoz’s White Board Friday post decided to dive into a very common problem that websites encounter while developing strategies for keyword targeting- how to organize it! Often times the SEO person is not involved in content creation and therefore,...