by Michael Parker | Sep 4, 2015 | Content, google tools, SEO, seo tools, web analytics
UW PCE Digital Marketing Analytics Certification Program The University of Washington’s PCE (Professional & Continuing Education) Digital Marketing Analytics Certificate course is broken into 3 components over 3 quarters, essentially the same as a year in college...
by Carl Larson | Jan 29, 2014 | google tools, PPC, SEO Careers, seo tools, web analytics
What certifications can search marketing professionals use to set themselves apart from their competition? How important are such certifications, how much do they cost, and how difficult are they to acquire? This post attempts to provide some concrete data points for...
by gabriel.gervelis | Mar 20, 2013 | google changes, google tools
Many people in the tech and social media industries say that Google is reaching maximum market share and must seek out new ways of increasing their value. A leader in the search engine world, Google has also introduced many other successful tools for ad management,...
by Carl Larson | Feb 7, 2013 | google tools, web analytics
Ever start working on a new site and suspect that Analytics tracking code is not installed properly on all pages of it? Enter Google Tag Assistant, a great Chrome plugin that checks the presence & functioning of Google Tags on a particular page. ...
by Jefe | Dec 8, 2012 | google tools
A high-level understanding of the “Google tools universe” (GTU) is an important step when allocating a marketing budget. All businesses have administrative and information needs. Google provides a wide range of tools, many at zero financial cost, to help...