By Ben Lee: Founder of Rootstrap Today, search engine optimization (SEO) is a bonafide field with well-established best practices, a proven track record, and a sizeable industry attached to it – but it wasn’t always that way. In the early days of Google, SEO was a...
Before you attempt to rank a website on Google, it’s important to set the right goals and expectations. The right tools amplify an SEO professional’s efforts, and one of these tools, Ahrefs, surfaces a lot of really useful data to help you figure out how long it could...
Pre-Internet was a time when we communicated and consumed content differently than we do today. Everyone subscribed to at least one print newspaper or magazine. People read books with real pages and met in coffee shops to discuss them. We wrote and mailed letters....
As an search engine marketers, we analyze quite a lot of data looking for trends in the way people consume content online. Using the proper verbiage or titling a page one way or another can make or break a campaign. After years of doing this kind of work you really...
Checking Indexation of Large Enterprise Websites Have you ever wondered if all your site’s pages were indexed and cached by Google? *Really* indexed? Turns out there are many SEOs asking this question, but few simple ways to be sure. Yes, you could manually...
Majestic is a great source for doing all types of SEO research. Everything from competitor analysis, uncovering spam backlinks, inspecting anchor text and so much more. Another great use for Majestic is finding valuable linking opportunities. There are a couple...
