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Simplified AMP HTML Deployment on WordPress

by Alex Kine | Jul 9, 2016 | structured data, web analytics, web site design

A Simplified AMP HTML Deployment on WordPress® is accessible to any marketing team. Simply install two Plugins and add an amp-analytics tracking code in minutes. The resulting AMP deployment automatically creates AMP pages based on your published Blog posts. These...

UW PCE Marketing Data Landscape & Tools

by Michael Parker | Sep 4, 2015 | Content, google tools, SEO, seo tools, web analytics

UW PCE Digital Marketing Analytics Certification Program The University of Washington’s PCE (Professional & Continuing Education) Digital Marketing Analytics Certificate course is broken into 3 components over 3 quarters, essentially the same as a year in college...

SEO SEM and Analytics Certifications, the Ultimate List

by Carl Larson | Jan 29, 2014 | google tools, PPC, SEO Careers, seo tools, web analytics

 What certifications can search marketing professionals use to set themselves apart from their competition? How important are such certifications, how much do they cost, and how difficult are they to acquire? This post attempts to provide some concrete data points for...

Comparing SEM Tools that Estimate Competitors’ PPC Budgets

by Claudia Marsili | Oct 28, 2013 | PPC, seo tools, web analytics

There are a lot of tools out there designed to help SEO professionals do their jobs, particularly when it comes to Search Engine Marketing (SEM). For websites targeting a competitive niche, tools with the ability to calculate what competing websites are spending on...

BrightEdge SEO Tool Review

by Claudia Marsili | Aug 8, 2013 | rank checking, seo tools, web analytics

BrightEdge has a powerful set of tools for taking a close look at how your keywords are performing (individually, by keyword group, overall, and relative to competitors) and also offers a comprehensive analysis of your site’s SEO efforts, both on-page and off-page,...

How to setup and use a Non Branded Search Custom Segment in Google Analytics

by Carl Larson | Apr 17, 2013 | seo basics, web analytics

Setting up and using the Non-Branded Search Custom Segment in Google Analytics. Any SEO or Internet marketer, for that matter, knows the importance of keyword rankings. If potential customers are looking for you on Google, you want to be #1. But what about the next...
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Digital Marketing Meetup in Seattle

The Seattle Search Network is the largest Digital Marketing meetup in the Seattle area and one of the largest Search Marketing Meetups in the U.S. We have a diverse set of members with different backgrounds and skill sets.

Recent Blog Posts

  • MozCon 2020 Recap August 11, 2020
  • Quit overthinking! Write an F’n Blog Post Already! Pt. #1 January 29, 2020
  • 10 Digital Marketing KPIs for the Hospitality Industry March 25, 2019
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