by Alex Kine | Jul 9, 2016 | structured data, web analytics, web site design
A Simplified AMP HTML Deployment on WordPress® is accessible to any marketing team. Simply install two Plugins and add an amp-analytics tracking code in minutes. The resulting AMP deployment automatically creates AMP pages based on your published Blog posts. These...
by Michael Parker | Sep 4, 2015 | Content, google tools, SEO, seo tools, web analytics
UW PCE Digital Marketing Analytics Certification Program The University of Washington’s PCE (Professional & Continuing Education) Digital Marketing Analytics Certificate course is broken into 3 components over 3 quarters, essentially the same as a year in college...
by Carl Larson | Jan 29, 2014 | google tools, PPC, SEO Careers, seo tools, web analytics
What certifications can search marketing professionals use to set themselves apart from their competition? How important are such certifications, how much do they cost, and how difficult are they to acquire? This post attempts to provide some concrete data points for...
by Claudia Marsili | Oct 28, 2013 | PPC, seo tools, web analytics
There are a lot of tools out there designed to help SEO professionals do their jobs, particularly when it comes to Search Engine Marketing (SEM). For websites targeting a competitive niche, tools with the ability to calculate what competing websites are spending on...
by Claudia Marsili | Aug 8, 2013 | rank checking, seo tools, web analytics
BrightEdge has a powerful set of tools for taking a close look at how your keywords are performing (individually, by keyword group, overall, and relative to competitors) and also offers a comprehensive analysis of your site’s SEO efforts, both on-page and off-page,...
by Carl Larson | Apr 17, 2013 | seo basics, web analytics
Setting up and using the Non-Branded Search Custom Segment in Google Analytics. Any SEO or Internet marketer, for that matter, knows the importance of keyword rankings. If potential customers are looking for you on Google, you want to be #1. But what about the next...
