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DTSTART;TZID=America/Los_Angeles:20190911T180000
DTEND;TZID=America/Los_Angeles:20190911T203000
DTSTAMP:20260521T115329
CREATED:20190814T182728Z
LAST-MODIFIED:20190820T183026Z
UID:41320-1568224800-1568233800@seattlesearchnetwork.org
SUMMARY:Shifting from Traditional Media to Digital -&- Podcast Advertising
DESCRIPTION:*Speaker One*Blake Messer\, Founder of Newfangled Commerce \nTitle:How Terrestrial Media (Broadcasting/Print) has historically failed their clients and how we (Digital Marketers) Industry can dodge that bullet. \nBlake’s Bio:Blake Messer is a Seattle-based Advertising consultant. In recent years\, he has been the keynote speaker for a 62-city international speaking tour that addressed over 35\,000 entrepreneurs on methods they could utilize to more effectively communicate with existing and prospective customers. These “Stronger Business” workshops were sponsored by over 60 of America’s leading Chambers of Commerce. \nHis company has consulted more than 190 radio and television stations in markets large and small. Messer has steered more than 2\,000+ advertising campaigns on various media. He is the Principal of a full service Advertising Agency of Record called Newfangled Commerce\, that focuses on Permission Marketing and connecting customers to cash registers \n*Speaker Two*Kat Shereko with Portent \nTitle:How YOU Can Disrupt the Digital Ad Space with Podcast Advertising \nDescription:Podcast advertising offers brands a unique opportunity to get in front of a hyper-targeted audience. While there are more than 700\,000 active podcasts\, this medium is currently at an infancy stage. With Apple finally investing in podcast analytics and Spotify acquiring two podcasting companies in 2019\, Gimlet Media and Anchor\, the future for podcasts and podcast advertising may be the next best thing. \nIn this session\, Kat will talk about the growth of the podcast advertising industry\, teach you how to find podcasts that are in line with your target audience\, how to run a podcast advertising campaign\, what KPIs to consider\, and how to know if your campaign is successful. Plus\, she’ll share sponsorship examples and real client results! \nKat’s Bio:Kat Shereko is a Sr. Content Strategist at Portent and a WWU alum. With a background in psychology research\, she takes a data-driven approach in every step of her content development efforts. She is passionate about offering an exceptional user experience\, while challenging brands to think outside of the old-school marketing box. \nWhen she’s not analyzing user search intent\, Kat is avidly planning her next escape abroad or spending time in the mountains. You can get in touch with her on LinkedIn: https://www.linkedin.com/in/katshereko/ \n***Event Pricing***Guests are only $10Admission for SSN annual members is FREE! \n***Additional Info***Networking\, light food & beverages start at 6:00pm.Presentation/s start at roughly 6:20pm. \n***About Our Venue Sponsor***Seattle Search Network expresses its grateful acknowledgement of the essential role our sponsor Portent plays in making these events possible. Visit https://www.portent.com/ to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/shifting-from-traditional-media-to-digital-podcast-advertising/
LOCATION:Portent\, 920 5th Ave #1400\, Seattle\, WA\, 98104\, US
CATEGORIES:Public
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190814T190000
DTEND;TZID=America/Los_Angeles:20190814T220000
DTSTAMP:20260521T115329
CREATED:20190806T182241Z
LAST-MODIFIED:20190814T182727Z
UID:41309-1565809200-1565820000@seattlesearchnetwork.org
SUMMARY:Digital Marketing Networking Social and Free Brewery Tour
DESCRIPTION:Long time SSN member Tim Lorang\, and the owner of Seattle Brewery Walking Tours\, is giving us a free (you have to buy your own beer) and informal brewery tour of a few Ballard Breweries. \nWe’re starting off at Lagunitas at 7pm. From there we’re moving on to Peddlers and then NW Peaks. \nCome hang out\, network\, and talk digital marketing and beer! \nThis is a special event outside of our normal public Meetup meetings that happen 9 times per year. \nNote: board meeting starts at 6pm. If you’re interested in getting more involved feel free to join us an hour early.
URL:https://seattlesearchnetwork.org/event/digital-marketing-networking-social-and-free-brewery-tour/
LOCATION:Lagunitas Brewing Company TapRoom & Beer Sanctuary\, 1550 NW 49th St\, Seattle\, WA\, 98107\, US
CATEGORIES:Public
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DTSTART;TZID=America/Los_Angeles:20190612T180000
DTEND;TZID=America/Los_Angeles:20190612T203000
DTSTAMP:20260521T115329
CREATED:20190507T182441Z
LAST-MODIFIED:20190612T182214Z
UID:41266-1560362400-1560371400@seattlesearchnetwork.org
SUMMARY:SEO Bullshit\, Own It - & - Social Media Wins\, Fails\, and Everything Between
DESCRIPTION:Don’t miss SSN’s biggest event of the year with two high-profile speakers. \n***Event Details*** \n*Speaker One*Ian Lurie founder of Portent \nTitle:SEO Bullshit\, Own It \nDescription:Successful SEO requires that work gets done. When the work doesn’t get done\, we have a million perfectly good excuses. The developers were busy. The branding team wouldn’t let us. Content wasn’t available. \nBullshit. \nIn this session\, Ian will talk about typical SEO roadblocks\, what they really mean\, and how to get past them. \nIan’s Bio:Ian Lurie is Founder and CEO of Portent\, a Clearlink Digital Agency. He’s a whole-brained digital marketer who’s worked in everything from copywriting and messaging to analytics and SEO. Ian teaches his team\, consults with clients\, and writes and speaks on an array of marketing topics. You can send him a note on LinkedIn (https://www.linkedin.com/in/ianlurie/) and on Twitter at @portentint. \n*Speaker Two*Josh Dirks founder of Project Bionic \nTitle:Social Media Wins\, Fails\, and Everything in Between \nDescription:After a decade in the social media space\, Josh Dirks of Project Bionic (https://www.projectbionic.com/) will talk about where the industry is today\, emerging best practices\, and what today’s social media faux pas. He will highlight some local social media successes and shed light into what went into making these moments happen. \nHe will also showcase some social media fails and discuss what could have been done to avoid these pitfalls in the future. \nJosh will then open it up for an extensive Q&A session to help arm you with actionable takeaways. Get ready for a fun and educational evening with one of PNW’s social media agency pioneers. \n***Event Pricing***Guests are only $10Admission for SSN annual members is FREE! \n***Additional Info***Networking\, light food & beverages start at 6:00pm.Presentation/s start at roughly 6:20pm. \n***About Our Venue Sponsor***Seattle Search Network expresses its grateful acknowledgement of the essential role our sponsor Moz plays in making these events possible. Visit https://moz.com/ to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/seo-bullshit-own-it-social-media-wins-fails-and-everything-between/
LOCATION:Moz\, 1100 2nd Ave #500\, Seattle\, WA\, 98101\, US
CATEGORIES:Public
ATTACH;FMTTYPE=image/png:https://seattlesearchnetwork.org/wp-content/uploads/41266_image_highres_481099311.png
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DTSTART;TZID=America/Los_Angeles:20190508T180000
DTEND;TZID=America/Los_Angeles:20190508T200000
DTSTAMP:20260521T115329
CREATED:20190405T161914Z
LAST-MODIFIED:20190508T182917Z
UID:41187-1557338400-1557345600@seattlesearchnetwork.org
SUMMARY:Creating an Effective Presence on Amazon: Marketing Best Practices
DESCRIPTION:***Event Details***Anvil President & Founder Kent Lewis will walk through detailed optimization and Amazon Marketing Services (AMS) best practices. From this presentation\, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon. \nWith half of all product searches starting on Amazon\, the reality is that brands and retailers must have a meaningful presence. Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description\, and images\, there are other product attributes that must be optimized. \nThe second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing\, availability\, sales history and customer reviews among other components. The second method of marketing products on Amazon is via advertising. \n***Event Pricing***Guests are only $10Admission for SSN annual members is FREE! \n***Event Details***Networking and light food & beverages start at 6:00pm.Presentation/s start at roughly 6:30pm. \n***About Our Sponsor***Seattle Search Network expresses its grateful acknowledgement of the essential role our sponsor Portent plays in making these events possible. Visit https://www.portent.com/ to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/creating-an-effective-presence-on-amazon-marketing-best-practices/
LOCATION:Portent\, 920 5th Ave #1400\, Seattle\, WA\, 98104\, US
CATEGORIES:Public
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DTSTART;TZID=America/Los_Angeles:20190410T180000
DTEND;TZID=America/Los_Angeles:20190410T203000
DTSTAMP:20260521T115329
CREATED:20190405T161911Z
LAST-MODIFIED:20190410T234418Z
UID:41185-1554919200-1554928200@seattlesearchnetwork.org
SUMMARY:SEO and Google Ads Landing Pages - Live Analysis Workshop
DESCRIPTION:Best value for business advice in Seattle! \nGet actionable advice on how to optimize and improve your search marketing. \nTo start\, the SSN is going to do a live audit of an audience member’s SEO and/or Google Ads landing page. \nFrom there\, we’ll break up into groups where members can get more one-on-one feedback about improving their SEO and Google Ads. \nTo conclude\, we will go over a couple takeaways that each group uncovered while doing the audits. \nJoin us to get a better understanding of tactics you can use to improve visibility and sales. \n**Post the URL you would like to have considered for our live review in comments below! You must be in attendance at this meeting for analysis of your site** \nAn SEO Site Audit Worksheet will be provided to attendees only. \nDoors open at 6 p.m. for networking. There will be light food\, beer\, and other beverages.
URL:https://seattlesearchnetwork.org/event/seo-and-google-ads-landing-pages-live-analysis-workshop/
LOCATION:Portent\, 920 5th Ave #1400\, Seattle\, WA\, 98104\, US
CATEGORIES:Public
ATTACH;FMTTYPE=image/png:https://seattlesearchnetwork.org/wp-content/uploads/41185_image_highres_479858953.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170801T160000
DTEND;TZID=America/Los_Angeles:20170801T180000
DTSTAMP:20260521T115329
CREATED:20170730T202118Z
LAST-MODIFIED:20170730T202134Z
UID:10122-1501603200-1501610400@seattlesearchnetwork.org
SUMMARY:August 2017 Informal Dinner
DESCRIPTION:You are responsible for purchasing your own food and drink.
URL:https://seattlesearchnetwork.org/event/august-2017-informal-dinner/
LOCATION:La Isla Cuisine\, 2320 NW Market St\, Seattle\, WA\, 98107\, United States
CATEGORIES:Public
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170614T180000
DTEND;TZID=America/Los_Angeles:20170614T180000
DTSTAMP:20260521T115329
CREATED:20170426T005000Z
LAST-MODIFIED:20170614T042557Z
UID:9980-1497463200-1497463200@seattlesearchnetwork.org
SUMMARY:Social Media Do's & Don'ts in 2017 and SEO Competitor Analysis with Ahrefs.com
DESCRIPTION:Get the latest on social media from Matt Cail. Learn what NOT to do from some hilarious fails\, but also what to DO when it comes to best practices.  \nSecond up\, learn about doing SEO competitor analysis with the powerful SEO tool Ahrefs. Hayk Saakian takes us along this insightful journey.  \n*****Catch this last Meetup event before the Seattle Search Network goes on summer break.***** \nStep up your game on Social Media! – Matt Cail \nSocial media is no longer the new kid on the block and yet brands and businesses of all shapes and sizes continue to struggle with it. There’s a lot of questions when it comes to having a solid social media strategy\, such as: \n• Why is it so hard to build engagement and audiences? \n• Are online visitors just hopping onto the next best thing? \n \nAttend to hear why it’s still worth bothering with social media\, as well as new best practices and learning from some hilarious fails. \nMatt Cail \n \nMatt Cail is a Northwest native and attended the University of Washington for undergrad and post-graduate studies. Matt began working in online marketing in the late 1990s as a message board and web design pioneer. After college he worked in Washington\, DC for 5 years. His primary client was the U.S. Congress and he consulted on telecommunications and technology policies. That included work on emergency communications after Hurricane Katrina\, the Digital Television Transition\, and competition in the online video industry. \nIn 2007\, Matt moved back to the Puget Sound area and later founded Super Charge Marketing\, which provides digital marketing services to Northwest businesses. Over the years he has worked in social media\, search engine marketing\, website design\, and online advertising. He is a TEDx speaker and regularly presents to businesses and other groups. He makes his home with his wife\, three children\, and an unbalanced cat just south of Mukilteo. \nSEO Competitor Analysis with Ahrefs.com – Hayk Saakian \nHow hard is it to rank on the first page of Google? If you’re doing SEO for clients\, that’s a very common question in the sales process. For yourself\, you need to plan your business and make goals that align with reasonable timelines for your search rankings. \nAhrefs is an excellent SEO tool that helps you scope out a search engine optimization project for your own websites or for your client’s websites. This talk will teach you how to use Ahrefs to provide credible estimates for time and cost of ranking on the first page for any keywords. \n \nHayk Saakian \n \nHayk Saakian is one of the founders of Logic Inbound – a Digital Marketing Agency specializing in SEO. Hayk has a technical background that began with developing Android apps which got over 400\,000 downloads.Today\, Hayk is the Cofounder and COO of Logic Inbound\, leading the client service fulfillment teams and directing Logic Inbound’s own digital marketing campaigns. \nPRICING  \nCost for this event is $10 at door. Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \n********************************************************************************************************************************** \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/social-media-dos-donts-in-2017-and-seo-competitor-analysis-with-ahrefs-com/
LOCATION:Atlas Workbase\, 500 Mercer Street\, Seattle\, 98109\, United States
CATEGORIES:Public
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170510T180000
DTEND;TZID=America/Los_Angeles:20170510T180000
DTSTAMP:20260521T115329
CREATED:20170426T005000Z
LAST-MODIFIED:20170511T030157Z
UID:9979-1494439200-1494439200@seattlesearchnetwork.org
SUMMARY:Learn How to Thrive During the Shift to Content Marketing on Digital Platforms
DESCRIPTION:Spring Content Cleanup with Chris Maly \nBrands have become very sophisticated content publishers.  They write articles their website and post content to their blogs\, they produce video for their YouTube channels\, they commission research for whitepapers and they maintain a brand voice across multiple social platforms.  Why?  Because content marketing has proven to be very effective at driving awareness\, engagement and activation when done correctly. \nDuring this discussion\, we will: \n• Explore the shift brands are making to becoming publishers and where and how they are distributing their content. \n• Dig into examples of how brands content market across the array of digital platforms their customers use today. \n• Learn how digital marketing tactics can be used to deliver the right content\, in the right context to right audience in ways that delivers exceptional results compared to “traditional” digital media. \n \nChris Maly \nChris is currently VP of Product for Zumobi\, a company focused on building mobile content marketing technology.  Over the past 15 years\, Chris has worked in digital publishing on digital advertising products for companies including NBC Universal\, MSNBC\, Microsoft and Cox Communications.   As a publisher\, he partnered with brands to develop numerous content marketing products that have delivered exceptional results.  \nCheck out Chris on LinkedIn:https://www.linkedin.com/in/chrismaly \nPRICING \nCost for this event is $10 at door.  Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \n**********************************************************************************************************************************Seattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/learn-how-to-thrive-during-the-shift-to-content-marketing-on-digital-platforms/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
CATEGORIES:Public
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