BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Seattle Search Network - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Seattle Search Network
X-ORIGINAL-URL:https://seattlesearchnetwork.org
X-WR-CALDESC:Events for Seattle Search Network
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20160313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20161106T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20170312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20171105T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20180311T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20181104T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20190310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20191103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20200308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20201101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20210314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20211107T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20220313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20221106T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20230312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20231105T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:America/Denver
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20170312T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20171105T080000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20180311T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20181104T080000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20190310T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20191103T080000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20160313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20161106T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20170312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20171105T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20180311T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20181104T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20190310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20191103T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240827T180000
DTEND;TZID=America/Los_Angeles:20240827T200000
DTSTAMP:20260521T115457
CREATED:20240723T200417Z
LAST-MODIFIED:20240723T200417Z
UID:42209-1724781600-1724788800@seattlesearchnetwork.org
SUMMARY:Summer Social (Not Another Zoom) Live Event in Ballard 8/27
DESCRIPTION:Had enough of Zoom? Well\, that means it’s time we meet in person. Join us in the beer garden at Bickersons Brewhouse in Ballard. It’s the first live get together since the before times (some of you remember how amazing they were). We’ll share a few brews\, talk shop\, brag about SEO war stories\, and complain about Google. \nSign up now. Limited to 50 people. \n— Event Pricing —\nFREE* \n— Location\, Ballard (not Renton) —\nBickersons Brewhouse: https://www.bickersonsbrewhouse.com/\nBallard Location\n1514 NW Leary Way\nSeattle\n(206) 453-4079 \n— About the Seattle Search Network —\nSSN is a non-profit trade group that has been around since 2011.\nWe are all volunteers. \nWe do not get paid. \nWhat we do is share digital marketing ideas\, tactics and strategies to improve our skills so we can better serve our clients and/or our business.\nDuring the covid-19 situation we have decided to offer our public events for FREE. \nNormally these cost $15 to attend. \nTo learn more about becoming a Seattle Search Network member with access to: \n\nMonthly Master Mind meetings\nActive private Facebook page\nAnd more… https://seattlesearchnetwork.org/membership/\n\nThe board of volunteers that make these events happen: \n\nJohn F. Schuster https://johnfschuster.com/\nMichael Parker https://www.linkedin.com/in/marketingeek/\nRobbin Block https://www.blockbeta.com/\nColton James Townsend\nShane Griffiths https://clarity-online.com/\nHayk Saakian https://www.logicinbound.com/\nConnor Talbott https://tall.town/
URL:https://seattlesearchnetwork.org/event/summer-social-not-another-zoom-live-event-in-ballard-8-27/
LOCATION:1514 NW Leary Way\, 1514 Northwest Leary Way\, Seattle\, WA\, 98107\, US
ATTACH;FMTTYPE=image/webp:https://seattlesearchnetwork.org/wp-content/uploads/42209_image_676x380.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190911T180000
DTEND;TZID=America/Los_Angeles:20190911T203000
DTSTAMP:20260521T115457
CREATED:20190814T182728Z
LAST-MODIFIED:20190820T183026Z
UID:41320-1568224800-1568233800@seattlesearchnetwork.org
SUMMARY:Shifting from Traditional Media to Digital -&- Podcast Advertising
DESCRIPTION:*Speaker One*Blake Messer\, Founder of Newfangled Commerce \nTitle:How Terrestrial Media (Broadcasting/Print) has historically failed their clients and how we (Digital Marketers) Industry can dodge that bullet. \nBlake’s Bio:Blake Messer is a Seattle-based Advertising consultant. In recent years\, he has been the keynote speaker for a 62-city international speaking tour that addressed over 35\,000 entrepreneurs on methods they could utilize to more effectively communicate with existing and prospective customers. These “Stronger Business” workshops were sponsored by over 60 of America’s leading Chambers of Commerce. \nHis company has consulted more than 190 radio and television stations in markets large and small. Messer has steered more than 2\,000+ advertising campaigns on various media. He is the Principal of a full service Advertising Agency of Record called Newfangled Commerce\, that focuses on Permission Marketing and connecting customers to cash registers \n*Speaker Two*Kat Shereko with Portent \nTitle:How YOU Can Disrupt the Digital Ad Space with Podcast Advertising \nDescription:Podcast advertising offers brands a unique opportunity to get in front of a hyper-targeted audience. While there are more than 700\,000 active podcasts\, this medium is currently at an infancy stage. With Apple finally investing in podcast analytics and Spotify acquiring two podcasting companies in 2019\, Gimlet Media and Anchor\, the future for podcasts and podcast advertising may be the next best thing. \nIn this session\, Kat will talk about the growth of the podcast advertising industry\, teach you how to find podcasts that are in line with your target audience\, how to run a podcast advertising campaign\, what KPIs to consider\, and how to know if your campaign is successful. Plus\, she’ll share sponsorship examples and real client results! \nKat’s Bio:Kat Shereko is a Sr. Content Strategist at Portent and a WWU alum. With a background in psychology research\, she takes a data-driven approach in every step of her content development efforts. She is passionate about offering an exceptional user experience\, while challenging brands to think outside of the old-school marketing box. \nWhen she’s not analyzing user search intent\, Kat is avidly planning her next escape abroad or spending time in the mountains. You can get in touch with her on LinkedIn: https://www.linkedin.com/in/katshereko/ \n***Event Pricing***Guests are only $10Admission for SSN annual members is FREE! \n***Additional Info***Networking\, light food & beverages start at 6:00pm.Presentation/s start at roughly 6:20pm. \n***About Our Venue Sponsor***Seattle Search Network expresses its grateful acknowledgement of the essential role our sponsor Portent plays in making these events possible. Visit https://www.portent.com/ to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/shifting-from-traditional-media-to-digital-podcast-advertising/
LOCATION:Portent\, 920 5th Ave #1400\, Seattle\, WA\, 98104\, US
CATEGORIES:Public
ATTACH;FMTTYPE=image/png:https://seattlesearchnetwork.org/wp-content/uploads/41320_image_highres_483999422.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190814T190000
DTEND;TZID=America/Los_Angeles:20190814T220000
DTSTAMP:20260521T115457
CREATED:20190806T182241Z
LAST-MODIFIED:20190814T182727Z
UID:41309-1565809200-1565820000@seattlesearchnetwork.org
SUMMARY:Digital Marketing Networking Social and Free Brewery Tour
DESCRIPTION:Long time SSN member Tim Lorang\, and the owner of Seattle Brewery Walking Tours\, is giving us a free (you have to buy your own beer) and informal brewery tour of a few Ballard Breweries. \nWe’re starting off at Lagunitas at 7pm. From there we’re moving on to Peddlers and then NW Peaks. \nCome hang out\, network\, and talk digital marketing and beer! \nThis is a special event outside of our normal public Meetup meetings that happen 9 times per year. \nNote: board meeting starts at 6pm. If you’re interested in getting more involved feel free to join us an hour early.
URL:https://seattlesearchnetwork.org/event/digital-marketing-networking-social-and-free-brewery-tour/
LOCATION:Lagunitas Brewing Company TapRoom & Beer Sanctuary\, 1550 NW 49th St\, Seattle\, WA\, 98107\, US
CATEGORIES:Public
ATTACH;FMTTYPE=image/jpeg:https://seattlesearchnetwork.org/wp-content/uploads/41309_image_highres_483785208.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190612T180000
DTEND;TZID=America/Los_Angeles:20190612T203000
DTSTAMP:20260521T115457
CREATED:20190507T182441Z
LAST-MODIFIED:20190612T182214Z
UID:41266-1560362400-1560371400@seattlesearchnetwork.org
SUMMARY:SEO Bullshit\, Own It - & - Social Media Wins\, Fails\, and Everything Between
DESCRIPTION:Don’t miss SSN’s biggest event of the year with two high-profile speakers. \n***Event Details*** \n*Speaker One*Ian Lurie founder of Portent \nTitle:SEO Bullshit\, Own It \nDescription:Successful SEO requires that work gets done. When the work doesn’t get done\, we have a million perfectly good excuses. The developers were busy. The branding team wouldn’t let us. Content wasn’t available. \nBullshit. \nIn this session\, Ian will talk about typical SEO roadblocks\, what they really mean\, and how to get past them. \nIan’s Bio:Ian Lurie is Founder and CEO of Portent\, a Clearlink Digital Agency. He’s a whole-brained digital marketer who’s worked in everything from copywriting and messaging to analytics and SEO. Ian teaches his team\, consults with clients\, and writes and speaks on an array of marketing topics. You can send him a note on LinkedIn (https://www.linkedin.com/in/ianlurie/) and on Twitter at @portentint. \n*Speaker Two*Josh Dirks founder of Project Bionic \nTitle:Social Media Wins\, Fails\, and Everything in Between \nDescription:After a decade in the social media space\, Josh Dirks of Project Bionic (https://www.projectbionic.com/) will talk about where the industry is today\, emerging best practices\, and what today’s social media faux pas. He will highlight some local social media successes and shed light into what went into making these moments happen. \nHe will also showcase some social media fails and discuss what could have been done to avoid these pitfalls in the future. \nJosh will then open it up for an extensive Q&A session to help arm you with actionable takeaways. Get ready for a fun and educational evening with one of PNW’s social media agency pioneers. \n***Event Pricing***Guests are only $10Admission for SSN annual members is FREE! \n***Additional Info***Networking\, light food & beverages start at 6:00pm.Presentation/s start at roughly 6:20pm. \n***About Our Venue Sponsor***Seattle Search Network expresses its grateful acknowledgement of the essential role our sponsor Moz plays in making these events possible. Visit https://moz.com/ to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/seo-bullshit-own-it-social-media-wins-fails-and-everything-between/
LOCATION:Moz\, 1100 2nd Ave #500\, Seattle\, WA\, 98101\, US
CATEGORIES:Public
ATTACH;FMTTYPE=image/png:https://seattlesearchnetwork.org/wp-content/uploads/41266_image_highres_481099311.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190508T180000
DTEND;TZID=America/Los_Angeles:20190508T200000
DTSTAMP:20260521T115457
CREATED:20190405T161914Z
LAST-MODIFIED:20190508T182917Z
UID:41187-1557338400-1557345600@seattlesearchnetwork.org
SUMMARY:Creating an Effective Presence on Amazon: Marketing Best Practices
DESCRIPTION:***Event Details***Anvil President & Founder Kent Lewis will walk through detailed optimization and Amazon Marketing Services (AMS) best practices. From this presentation\, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon. \nWith half of all product searches starting on Amazon\, the reality is that brands and retailers must have a meaningful presence. Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description\, and images\, there are other product attributes that must be optimized. \nThe second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing\, availability\, sales history and customer reviews among other components. The second method of marketing products on Amazon is via advertising. \n***Event Pricing***Guests are only $10Admission for SSN annual members is FREE! \n***Event Details***Networking and light food & beverages start at 6:00pm.Presentation/s start at roughly 6:30pm. \n***About Our Sponsor***Seattle Search Network expresses its grateful acknowledgement of the essential role our sponsor Portent plays in making these events possible. Visit https://www.portent.com/ to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/creating-an-effective-presence-on-amazon-marketing-best-practices/
LOCATION:Portent\, 920 5th Ave #1400\, Seattle\, WA\, 98104\, US
CATEGORIES:Public
ATTACH;FMTTYPE=image/png:https://seattlesearchnetwork.org/wp-content/uploads/41187_image_highres_478306468.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190410T180000
DTEND;TZID=America/Los_Angeles:20190410T203000
DTSTAMP:20260521T115457
CREATED:20190405T161911Z
LAST-MODIFIED:20190410T234418Z
UID:41185-1554919200-1554928200@seattlesearchnetwork.org
SUMMARY:SEO and Google Ads Landing Pages - Live Analysis Workshop
DESCRIPTION:Best value for business advice in Seattle! \nGet actionable advice on how to optimize and improve your search marketing. \nTo start\, the SSN is going to do a live audit of an audience member’s SEO and/or Google Ads landing page. \nFrom there\, we’ll break up into groups where members can get more one-on-one feedback about improving their SEO and Google Ads. \nTo conclude\, we will go over a couple takeaways that each group uncovered while doing the audits. \nJoin us to get a better understanding of tactics you can use to improve visibility and sales. \n**Post the URL you would like to have considered for our live review in comments below! You must be in attendance at this meeting for analysis of your site** \nAn SEO Site Audit Worksheet will be provided to attendees only. \nDoors open at 6 p.m. for networking. There will be light food\, beer\, and other beverages.
URL:https://seattlesearchnetwork.org/event/seo-and-google-ads-landing-pages-live-analysis-workshop/
LOCATION:Portent\, 920 5th Ave #1400\, Seattle\, WA\, 98104\, US
CATEGORIES:Public
ATTACH;FMTTYPE=image/png:https://seattlesearchnetwork.org/wp-content/uploads/41185_image_highres_479858953.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20180509T180000
DTEND;TZID=America/Denver:20180509T210000
DTSTAMP:20260521T115457
CREATED:20180424T165326Z
LAST-MODIFIED:20180426T165704Z
UID:11749-1525888800-1525899600@seattlesearchnetwork.org
SUMMARY:NEW LOCATION! Amazon Hiring Insider | SEO Roundtable: Live Website Analysis
DESCRIPTION:NEW LOCATION! \nFirst\, Nick Dimitrov interviewed hundreds of candidates and mentored multiple Bar-Raisers for Amazon for five years. Now Nick shares his unique insight into Amazon’s culture\, practices and principles with job seekers and business leaders through his new company AMAZON BOUND. If you are looking to join Amazon or learn about how their business runs\, this will be a great session for you! \nAfter Nick\, the SSN’s SEO experts review audience members’ websites for actionable advice on how to optimize and improve search marketing. Join us to get a better understanding of tactics you can use to improve visibility and sales. Post the URL you would like to have reviewed in comments below! \nYou must be in attendance at this meeting for analysis of your site. \nMembers of the Seattle Search Network provide professional SEO and search marketing for national and international brands. The search engine discovery process continues to be the most popular method used by individuals to find anything. We plan to analyze a variety of popular types of websites (B2B\, eCommerce\, nonprofit\, restaurant\, or services). \nDoors open at 6 p.m. for networking. \nThanks to our host sponsor CDK!!! \n$10 at door or FREE for SSN members! Become an annual member for FREE entry and a host of other benefitshttps://seattlesearchnetwork.org/membership/
URL:https://seattlesearchnetwork.org/event/new-location-amazon-hiring-insider-seo-roundtable-live-website-analysis/
LOCATION:thinkspace Seattle\, 1700 Westlake Ave N Suite 200\, Seattle\, wa\, 98109\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20180411T180000
DTEND;TZID=America/Denver:20180411T210000
DTSTAMP:20260521T115457
CREATED:20180315T154844Z
LAST-MODIFIED:20180411T205229Z
UID:10611-1523469600-1523480400@seattlesearchnetwork.org
SUMMARY:SEO Evangelism\, Why You Need It | & | It’s not the Journey; it’s the Destination
DESCRIPTION:Learn from two of the best: \n1) The Sr. Director & Global Head of SEO at GoDaddy\, Garth O’Brien. Topic: Why You Need an SEO Evangelism Program \n2) Dr. Ken Rufo\, Principal at Emphatic Thinking. Topic: It’s not the Journey; it’s the Destination \n**Speaker #1**Title: Why You Need an SEO Evangelism ProgramPresenter: Garth O’Brien\, The Sr. Director & Global Head of SEO at GoDaddyWhat will be covered: \n• Change the company culture and awareness of SEO so you can acquire more organic traffic \n• Learn from real life examples of disastrous decisions that could have been avoided \n• Use evangelism methods and tactics that have worked for companies like Microsoft\, Hallmark and GoDaddy \n• Educate all teams that produce websites so you don’t miss out on traffic and revenue opportunities \nAbout Garth O’Brien:Garth O’Brien joined GoDaddy in March of 2015 and became the Director and Global Head of SEO. In this position he drives Social Media projects where SEO and social converge\, and is one of a few members responsible for the GoDaddy global content strategy. Garth began his digital marketing career in 2002 while practicing law. As the youngest attorney in the law firm he was tasked with learning and managing SEO and SEM. Garth left the practice of law to pursue a fulltime career in SEO and SEM. He ran the global search marketing program for a small technology company for several years and then worked as an SEO Manager for MSN. He then joined Catalyst Digital owning the SEO programs for Hallmark\, Chevron\, IKEA USA\, Xbox\, Windows Phone and was one of four SEOs to support Microsoft(.)com. Check out his website http://www.garthobrien.com/\, and LinkedIn\, https://www.linkedin.com/in/garthobrien \n**Speaker #2**Title: It’s not the Journey; it’s the DestinationPresenter: Dr. Ken Rufo\, Principal at Emphatic ThinkingWhat will be covered: \nThere is a belief\, first espoused more than a century ago\, that consumers and buying audiences make their decisions about purchases through a sequence of steps\, and that these steps can be understood as a journey or a funnel. In reality\, research suggests that while these models sound intuitive and make a great deal of sense\, they do not reflect our understanding of how buyers actually make buying decisions. A review of the marketing research and the evolving paradigms that govern our understanding of consumer decision-making reveals that the focus on the journey actually obscures a more productive focus on how people process information. Understanding that process offers marketers a significantly different\, but ultimately more productive way of directing their practice. \nAbout Ken Rufo:Ken Rufo is the Principal at Emphatic Thinking\, a consulting agency focused on solving go-to-market problems and improving how organizations understand their audiences and the ways those audiences process messages. Their clients include some of the biggest names in technology\, as well as some of the really interesting start-ups. \nHe holds a PhD in Communication\, and has taught courses in persuasion\, research\, communication and media studies. He served on the faculty of the University of Washington’s Communication Leadership Program\, where he taught courses on digital disruption\, gaming and engagement\, and the analysis and assessment of network health. His own academic research focuses primarily on media ecology\, or the role that different media combinations have in shaping psychology\, social norms\, and belief. \n• What to bring$10 Door Fee or $60 for Yearly Membership \n• Important to knowThere will be light food\, beer and other beverages available. \n**********************************************************************************************************************Seattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit http://CDK.com to learn about openings for industry professionals. \n• What to bring \n• Important to know
URL:https://seattlesearchnetwork.org/event/why-you-need-an-seo-evangelism-program-with-godaddys-global-head-of-seo/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20180314T180000
DTEND;TZID=America/Denver:20180314T210000
DTSTAMP:20260521T115457
CREATED:20180214T135257Z
LAST-MODIFIED:20180314T153152Z
UID:10547-1521050400-1521061200@seattlesearchnetwork.org
SUMMARY:The Customer Journey & the Power of Search -&- SEO is a lot of work\, or is it?
DESCRIPTION:Speaker #1Title: The Power of Search Throughout the Customer JourneyPresenter: Scott Fasser\, Dir of Digital Innovation at HackerAgency. \nDescription:Search\, in all it’s forms\, is the best digital signal we have with regards to the end user’s current mindset. People are telling us what they are interested in – right now! It’s the reason SEO/SEM performs so well and Google makes so much money :-). While most of our attention tends be focused on using search as an acquisition channel\, people are searching everywhere throughout the entire customer journey – from Discovery to Research to Decision to Retention/Growth. This session will focus on a customer journey framework to think about search throughout the entire relationship cycle. What role does search play in the conversation with a prospect? How is it different from a customer or a lapsed member? Where are all of the key areas that search happens and what can that tell us about how we should respond? How specific can we get with our digital communications that leverages not only the keywords\, but the context of the search? \nAbout Scott Fasser:Scott is the VP for Marketing + Analytics at Tomorrow Ideas (tomorrow.me). A company founded to help young families grow and protect their wealth through mobile tools\, planning and education. He has over 25 years experience in building successful businesses in a variety of industries including: Agency Work for Clients (Hacker Agency)\, Marketing Automation Software (Optify.net)\, e-Commerce (Amazon.com)\, Online Subscription Generation (Rhapsody – RealNetworks)\, Digital Marketing (Avenue A & Brand Digital\, Inc.)\, Online Games (WON.net)\, Consumer Entertainment Software (Sierra) and Recycling/Solid Waste Management (Rabanco Recycling). Scott publishes digital marketing thoughts through his consulting site – branddigital.net as well as posts on Tomorrow.me. \n——————- \nSpeaker #2Title: How To Optimize Your Content And Outrank Your CompetitionPresenter: Nick Jordan\, Principal at Logic Inbound \nDescription:When you ask an SEOer\, or Google ‘what impacts rankings’\, you’re going to get a huge list of 150 different things that they claim impact search rankings. Domain age! Keyword density! Page load speed! And on\, and on\, and on\, and on. It sounds like a lot of work\, and if you’re actively looking to address all 150 of these ranking factors\, it is. In the last year we have driven over 2\,000 keywords to the 1st page and we’ve found there are only 4 things that drove 95% of the impact\, allowing us to ignore the 146 other ranking signals our industry claims matters. Site structure\, keyword research\, content and a few backlinks. That’s it. Ignoring the rest hasn’t slowed us down for a second. This session covers what those 4 things are\, and how to roll them into your campaigns. \nAbout Nick Jordan:Nick Jordan is a principal at LogicInbound.com\, responsible for sales and partnerships. Logic Inbound is a two year old SEO agency with 7 staff servicing pre-revenue startups to multiple organizations with $50mm in annual revenue. In 2017 Logic Inbound secured 2\,500 1st page keywords\, including 1\,400 on LogicInbound.com\, generating 43\,000 visits a month from Google. \n• What to bring$10 Door Fee or $60 for Yearly Membership \n• Important to knowThere will be light food\, beer and other beverages available. \n**********************************************************************************************************************************Seattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit http://CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/the-customer-journey-the-power-of-search-seo-outranking-your-competition/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180221T180000
DTEND;TZID=America/Los_Angeles:20180221T210000
DTSTAMP:20260521T115457
CREATED:20180124T121730Z
LAST-MODIFIED:20180124T121730Z
UID:10469-1519236000-1519246800@seattlesearchnetwork.org
SUMMARY:Basic Content Strategy in an Hour & WordPress Speed Optimization for SEO
DESCRIPTION:• What we’ll doYou’ve probably heard it before\, ‘content is king’. Develop content strategy skills and learn WordPress image optimization tricks for SEO with two great speakers: Isaac Szymanczyk and Shane Griffiths. ***Price is $10.00 at the Door*** \n– Isaac Szymanczyk – Basic Content Strategy In An Hour – We all need smart content\, and content strategy is about working smarter\, not harder. But developing a working content strategy for your company doesn’t have to take months. If you know the right questions\, you can launch it on a single sheet of paper in under an hour. \nIsaac Szymanczyk is the founder and chief storyteller at Conveyor\, a brilliant little business marketing and content agency in Portland. For 20 years\, he has helped brands and organizations tell better stories through clear strategy and smarter communication. Find him on Twitter at @isaacszy or learn more about how Conveyor solves the content problem (http://goconveyor.com/services) for digital agencies. \n– Shane Griffiths – WordPress Speed Optimization: Improving Conversion\, Retention\, SEO\, & UX – \nWordPress has a reputation for being heavy & slow\, but it doesn’t have to be. Learn best practices for speeding up your WordPress site and why speed matters more than ever. All those pretty images and fancy plugins don’t matter if visitors bounce before your site loads. Every 1 second delay in load time means 7% less conversions. Speeding up your WordPress website will improve your conversion rate and decreases bounce rate. Google is pushing speed more than ever\, as it’s one of the biggest factors affecting Mobile User Experience. Find out how to speed up your site without sacrificing User Experience. \nAt this event we’ll explore:–Types of speed tests and which ones to use–How to diagnose your website’s speed issues–How to fix common problems–Wordpress speed optimization best practices–Balance speed with images\, features\, plugins\, \nShane Griffiths is a self-taught Digital Marketing Consultant and WordPress junkie. He started his first business\, Reel Bold Media\, 7 years ago to help small businesses get found online. He then lead a small advertising agency in the transition from traditional to digital services\, doubling their clients in 9 months. His newest venture\, Clarity Online\, is digital marketing company that provides customized marketing solutions with clear communication and quick turnaround. Visit https://clarity-online.com/website-design/ to learn more. \nPRICINGCost for this event is $10 at door. Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com (http://www.cdkglobal.com/) to learn about openings for industry professionals. \n• What to bring \n• Important to know
URL:https://seattlesearchnetwork.org/event/basic-content-strategy-in-an-hour-wordpress-speed-optimization-for-seo/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180110T180000
DTEND;TZID=America/Los_Angeles:20180110T210000
DTSTAMP:20260521T115457
CREATED:20171213T102424Z
LAST-MODIFIED:20180110T225005Z
UID:10383-1515607200-1515618000@seattlesearchnetwork.org
SUMMARY:Back to SEO & SEM Basics: Search Marketing Math for Fun and Profit
DESCRIPTION:***Note: change in speaker. Basic Content Strategy in an Hour & WordPress Speed Optimization for SEO moved to Feb. 21st 6pm. Link to RSVP: https://goo.gl/7ME6Wr *** \n– David Langrock – Back to SEO & SEM Basics: Search Marketing Math for Fun and Profit – \nSEO and SEM are over 20 years old\, and lots has changed over the years. But the fundamental KPIs\, analytical practices\, and basic economics of Search Marketing are all the same. Learn/relearn some of the oldest tricks and maybe some new ones as we take a mathematical tour through a handful or two of entertaining and useful search scenarios. \nDavid has spent the last 10+ years running Computational Search Marketing teams at Groupon\, Amazon and Nordstrom. With a 25+ year background in Mathematics\, Algorithms\, and Software Engineering\, he’s a creative and passionate leader and builder of high-scale technical business solutions driven by data\, big\, small\, and in between. David loves hiking\, board games\, craft beer\, and supporting Seattle Sounders FC. \nPRICINGCost for this event is $10 at door. Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com (http://www.cdkglobal.com/) to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/basic-content-strategy-in-an-hour/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171205T080000
DTEND;TZID=America/Los_Angeles:20171205T170000
DTSTAMP:20260521T115457
CREATED:20170925T054449Z
LAST-MODIFIED:20170925T054449Z
UID:10276-1512460800-1512493200@seattlesearchnetwork.org
SUMMARY:SSN Mastermind
DESCRIPTION:SSN Members get together to dive deeper in to the hottest Search topics and knowledge share on the most effective Search strategies\, tools\, and tactics.   For location and topics\, please consider joining.
URL:https://seattlesearchnetwork.org/event/ssn-mastermind-4/
CATEGORIES:Invite-Only
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171108T180000
DTEND;TZID=America/Los_Angeles:20171108T180000
DTSTAMP:20260521T115457
CREATED:20171011T060028Z
LAST-MODIFIED:20171108T081927Z
UID:10317-1510164000-1510164000@seattlesearchnetwork.org
SUMMARY:Beyond the First Touch: Create a Healthy Email Conversion Funnel
DESCRIPTION:Learn what it takes to make a healthy email conversion funnel from Jeff Shearer\, The Director of Marketing Operations at Nintex\, a workflow automation company. \nDescription \nThe path from prospect to customer is not linear\, and rarely is the first touch the only interaction to purchase. A well-functioning conversion funnel melds the acquisition efforts of paid\, search and social with email nurturing to keep prospects engaged across the right channels.  \nAt this event we’ll explore the conversion funnel from the eyes of a B2B marketing automation practitioner\, where a form conversion is just the start of the story. Learn how you can better partner with your email marketing counterparts\, and start telling a revenue story that sales and the c-level can relate to. \nAbout the Speaker – Jeff Shearer \n \nJeff Shearer is the Director of Marketing Operations at Nintex\, a workflow automation company in Bellevue. In his role\, Jeff leads the global marketing automation and technology team\, focused in nurture marketing\, database management\, and analytics. Previously he held demand generation and digital roles at the B2B division of Expedia and Sesame Communications. Jeff often speaks on topics around martech and automation. You can find him on twitter at https://twitter.com/thejeffshearer\, where he likes to put bad email marketers on blast. \nPRICING Cost for this event is $10 at door.  Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/  \n**********************************************************************************************************************************  \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/beyond-the-first-touch-create-a-healthy-email-conversion-funnel-2/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171108T180000
DTEND;TZID=America/Los_Angeles:20171108T180000
DTSTAMP:20260521T115457
CREATED:20171011T060028Z
LAST-MODIFIED:20171011T060028Z
UID:10316-1510164000-1510164000@seattlesearchnetwork.org
SUMMARY:Beyond the First Touch: Create a Healthy Email Conversion Funnel
DESCRIPTION:Learn what it takes to make a healthy email conversion funnel from Jeff Shearer\, The Director of Marketing Operations at Nintex\, a workflow automation company. \nDescription \nThe path from prospect to customer is not linear\, and rarely is the first touch the only interaction to purchase. A well-functioning conversion funnel melds the acquisition efforts of paid\, search and social with email nurturing to keep prospects engaged across the right channels.  \nAt this event we’ll explore the conversion funnel from the eyes of a B2B marketing automation practitioner\, where a form conversion is just the start of the story. Learn how you can better partner with your email marketing counterparts\, and start telling a revenue story that sales and the c-level can relate to. \nAbout the Speaker – Jeff Shearer \n \nJeff Shearer is the Director of Marketing Operations at Nintex\, a workflow automation company in Bellevue. In his role\, Jeff leads the global marketing automation and technology team\, focused in nurture marketing\, database management\, and analytics. Previously he held demand generation and digital roles at the B2B division of Expedia and Sesame Communications. Jeff often speaks on topics around martech and automation. You can find him on twitter at https://twitter.com/thejeffshearer\, where he likes to put bad email marketers on blast. \nPRICING Cost for this event is $10 at door.  Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/  \n**********************************************************************************************************************************  \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/beyond-the-first-touch-create-a-healthy-email-conversion-funnel/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171107T180000
DTEND;TZID=America/Los_Angeles:20171107T210000
DTSTAMP:20260521T115457
CREATED:20170925T054353Z
LAST-MODIFIED:20170925T054353Z
UID:10275-1510077600-1510088400@seattlesearchnetwork.org
SUMMARY:SSN Mastermind
DESCRIPTION:SSN Members get together to dive deeper in to the hottest Search topics and knowledge share on the most effective Search strategies\, tools\, and tactics.   For location and topics\, please consider joining.
URL:https://seattlesearchnetwork.org/event/ssn-mastermind-3/
CATEGORIES:Invite-Only
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171011T180000
DTEND;TZID=America/Los_Angeles:20171011T180000
DTSTAMP:20260521T115457
CREATED:20170721T101919Z
LAST-MODIFIED:20171011T060028Z
UID:10108-1507744800-1507744800@seattlesearchnetwork.org
SUMMARY:Beating Up Hate Speech Bullies | Yelp\, Managing Your Online Reputation
DESCRIPTION:*** Attendees will receive a $300 in free Yelp ads\, thanks to our speaker\, and Yelp expert\, Christy *** \nLearn from experts Ian Lurie\, and Christy Augsburger on two different\, but insightful topics.  \nBeating up the Bullies – Using Small Sites to Push Down Hate Speech with Ian Lurie \nHate speech and “fake facts” sites are a fact of life. But you can push them down in the rankings with a few simple strategies. \nAbout Ian Lurie \n \nIan Lurie is the CEO and Founder of Portent\, Inc. and 22-year digital marketing veteran will talk about the basics\, and the implications for reputation management. Among other things\, Ian is also an expert in content strategy. \nYour Business on Yelp: Managing Your Online Reputation – Christy Augsburger \nA Bright Local study found that 91% of consumers read online reviews for local businesses. As a local business\, it’s important to note that many consumers are finding you online and making a decision about whether or not to spend money with you based on information on review sites like Yelp. You’ve probably seen your business on Yelp\, but have you taken advantage of the free tools available to ensure consumers can make a purchase decision? \nChristy Augsburger\, Yelp’s Seattle Local Business Partner\, will walk you through how you can use Yelp for Business Owners to put your best foot forward on Yelp and tell the story of your business in an online channel consumers are looking to find you. Learn what tools can make you most successful in telling your story on your Yelp Business Page and tips and tricks for managing the world of online reviews. \nSpecific topics include:– Who uses Yelp and how they make purchase decisions– Free tools Yelp offers for business owners to move the needle– Understanding the value of reviews\, how to respond to them\, and what you can do to get more \nAbout Christy Augsburger \n \nAs Seattle’s Local Business Partner\, Christy is building a thriving network of local business owners by connecting with them and connecting them to each other. She is hosting a series of online and offline events to provide business owners with resources that help them succeed and grow. Christy is also the local Yelp For Business Owners guru in the Emerald City. She provides training for local business organizations upon request and also regularly takes actionable feedback from the Seattle business community to the different business owner-focused divisions at Yelp HQ. \nPRICINGCost for this event is $10 at door.  Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \n**********************************************************************************************************************************  \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/beating-up-hate-speech-bullies-yelp-managing-your-online-reputation/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171003T180000
DTEND;TZID=America/Los_Angeles:20171003T210000
DTSTAMP:20260521T115457
CREATED:20170925T054259Z
LAST-MODIFIED:20170925T054259Z
UID:10274-1507053600-1507064400@seattlesearchnetwork.org
SUMMARY:SSN Mastermind
DESCRIPTION:SSN Members get together to dive deeper in to the hottest Search topics and knowledge share on the most effective Search strategies\, tools\, and tactics.   For location and topics\, please consider joining.
URL:https://seattlesearchnetwork.org/event/ssn-mastermind-2/
CATEGORIES:Invite-Only
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170913T180000
DTEND;TZID=America/Los_Angeles:20170913T210000
DTSTAMP:20260521T115457
CREATED:20170717T094946Z
LAST-MODIFIED:20170913T181821Z
UID:10103-1505325600-1505336400@seattlesearchnetwork.org
SUMMARY:SEO Roundtable Live! Free SEO Analysis of Your Website
DESCRIPTION:Best value for business advice in Seattle! \nThe SSN’s SEO experts review audience members’ websites for actionable advice on how to optimize and improve search marketing. Join us to get a better understanding of tactics you can use to improve visibility and sales.  \nPost the URL you would like to have considered for our live review in comments below! You must be in attendance at this meeting for analysis of your site.  \nMembers of the Seattle Search Network provide professional SEO and search marketing for national and international brands. The search engine discovery process continues to be the most popular method used by individuals to find anything. We plan to analyze a variety of popular types of websites (B2B\, eCommerce\, nonprofit\, restaurant\, or services).  \nDoors open at 6 p.m. for networking. \n$10 at door or FREE for SSN members! Become an annual member for FREE entry and a host of other benefits https://seattlesearchnetwork.org/membership/
URL:https://seattlesearchnetwork.org/event/seo-roundtable-live-free-seo-analysis-of-your-website/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170905T180000
DTEND;TZID=America/Los_Angeles:20170905T210000
DTSTAMP:20260521T115457
CREATED:20170901T064213Z
LAST-MODIFIED:20170901T064213Z
UID:10218-1504634400-1504645200@seattlesearchnetwork.org
SUMMARY:SSN Mastermind
DESCRIPTION:SSN Members get together to dive deeper in to the hottest Search topics and knowledge share on the most effective Search strategies\, tools\, and tactics.   For location and topics\, please consider joining.
URL:https://seattlesearchnetwork.org/event/ssn-mastermind/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170801T180000
DTEND;TZID=America/Los_Angeles:20170801T203000
DTSTAMP:20260521T115457
CREATED:20170730T200902Z
LAST-MODIFIED:20170730T201234Z
UID:10120-1501610400-1501619400@seattlesearchnetwork.org
SUMMARY:August 2017 Invite Only Meeting
DESCRIPTION:
URL:https://seattlesearchnetwork.org/event/august-2017-invite-meeting/
LOCATION:Project Bionic\, 2219 NW Market St\, Seattle\, WA\, 98107\, United States
CATEGORIES:Invite-Only
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170801T160000
DTEND;TZID=America/Los_Angeles:20170801T180000
DTSTAMP:20260521T115457
CREATED:20170730T202118Z
LAST-MODIFIED:20170730T202134Z
UID:10122-1501603200-1501610400@seattlesearchnetwork.org
SUMMARY:August 2017 Informal Dinner
DESCRIPTION:You are responsible for purchasing your own food and drink.
URL:https://seattlesearchnetwork.org/event/august-2017-informal-dinner/
LOCATION:La Isla Cuisine\, 2320 NW Market St\, Seattle\, WA\, 98107\, United States
CATEGORIES:Public
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170614T180000
DTEND;TZID=America/Los_Angeles:20170614T180000
DTSTAMP:20260521T115457
CREATED:20170426T005000Z
LAST-MODIFIED:20170614T042557Z
UID:9980-1497463200-1497463200@seattlesearchnetwork.org
SUMMARY:Social Media Do's & Don'ts in 2017 and SEO Competitor Analysis with Ahrefs.com
DESCRIPTION:Get the latest on social media from Matt Cail. Learn what NOT to do from some hilarious fails\, but also what to DO when it comes to best practices.  \nSecond up\, learn about doing SEO competitor analysis with the powerful SEO tool Ahrefs. Hayk Saakian takes us along this insightful journey.  \n*****Catch this last Meetup event before the Seattle Search Network goes on summer break.***** \nStep up your game on Social Media! – Matt Cail \nSocial media is no longer the new kid on the block and yet brands and businesses of all shapes and sizes continue to struggle with it. There’s a lot of questions when it comes to having a solid social media strategy\, such as: \n• Why is it so hard to build engagement and audiences? \n• Are online visitors just hopping onto the next best thing? \n \nAttend to hear why it’s still worth bothering with social media\, as well as new best practices and learning from some hilarious fails. \nMatt Cail \n \nMatt Cail is a Northwest native and attended the University of Washington for undergrad and post-graduate studies. Matt began working in online marketing in the late 1990s as a message board and web design pioneer. After college he worked in Washington\, DC for 5 years. His primary client was the U.S. Congress and he consulted on telecommunications and technology policies. That included work on emergency communications after Hurricane Katrina\, the Digital Television Transition\, and competition in the online video industry. \nIn 2007\, Matt moved back to the Puget Sound area and later founded Super Charge Marketing\, which provides digital marketing services to Northwest businesses. Over the years he has worked in social media\, search engine marketing\, website design\, and online advertising. He is a TEDx speaker and regularly presents to businesses and other groups. He makes his home with his wife\, three children\, and an unbalanced cat just south of Mukilteo. \nSEO Competitor Analysis with Ahrefs.com – Hayk Saakian \nHow hard is it to rank on the first page of Google? If you’re doing SEO for clients\, that’s a very common question in the sales process. For yourself\, you need to plan your business and make goals that align with reasonable timelines for your search rankings. \nAhrefs is an excellent SEO tool that helps you scope out a search engine optimization project for your own websites or for your client’s websites. This talk will teach you how to use Ahrefs to provide credible estimates for time and cost of ranking on the first page for any keywords. \n \nHayk Saakian \n \nHayk Saakian is one of the founders of Logic Inbound – a Digital Marketing Agency specializing in SEO. Hayk has a technical background that began with developing Android apps which got over 400\,000 downloads.Today\, Hayk is the Cofounder and COO of Logic Inbound\, leading the client service fulfillment teams and directing Logic Inbound’s own digital marketing campaigns. \nPRICING  \nCost for this event is $10 at door. Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \n********************************************************************************************************************************** \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/social-media-dos-donts-in-2017-and-seo-competitor-analysis-with-ahrefs-com/
LOCATION:Atlas Workbase\, 500 Mercer Street\, Seattle\, 98109\, United States
CATEGORIES:Public
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170510T180000
DTEND;TZID=America/Los_Angeles:20170510T180000
DTSTAMP:20260521T115457
CREATED:20170426T005000Z
LAST-MODIFIED:20170511T030157Z
UID:9979-1494439200-1494439200@seattlesearchnetwork.org
SUMMARY:Learn How to Thrive During the Shift to Content Marketing on Digital Platforms
DESCRIPTION:Spring Content Cleanup with Chris Maly \nBrands have become very sophisticated content publishers.  They write articles their website and post content to their blogs\, they produce video for their YouTube channels\, they commission research for whitepapers and they maintain a brand voice across multiple social platforms.  Why?  Because content marketing has proven to be very effective at driving awareness\, engagement and activation when done correctly. \nDuring this discussion\, we will: \n• Explore the shift brands are making to becoming publishers and where and how they are distributing their content. \n• Dig into examples of how brands content market across the array of digital platforms their customers use today. \n• Learn how digital marketing tactics can be used to deliver the right content\, in the right context to right audience in ways that delivers exceptional results compared to “traditional” digital media. \n \nChris Maly \nChris is currently VP of Product for Zumobi\, a company focused on building mobile content marketing technology.  Over the past 15 years\, Chris has worked in digital publishing on digital advertising products for companies including NBC Universal\, MSNBC\, Microsoft and Cox Communications.   As a publisher\, he partnered with brands to develop numerous content marketing products that have delivered exceptional results.  \nCheck out Chris on LinkedIn:https://www.linkedin.com/in/chrismaly \nPRICING \nCost for this event is $10 at door.  Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \n**********************************************************************************************************************************Seattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/learn-how-to-thrive-during-the-shift-to-content-marketing-on-digital-platforms/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
CATEGORIES:Public
END:VEVENT
END:VCALENDAR