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DTSTART;TZID=America/Los_Angeles:20180110T180000
DTEND;TZID=America/Los_Angeles:20180110T210000
DTSTAMP:20260521T124737
CREATED:20171213T102424Z
LAST-MODIFIED:20180110T225005Z
UID:10383-1515607200-1515618000@seattlesearchnetwork.org
SUMMARY:Back to SEO & SEM Basics: Search Marketing Math for Fun and Profit
DESCRIPTION:***Note: change in speaker. Basic Content Strategy in an Hour & WordPress Speed Optimization for SEO moved to Feb. 21st 6pm. Link to RSVP: https://goo.gl/7ME6Wr *** \n– David Langrock – Back to SEO & SEM Basics: Search Marketing Math for Fun and Profit – \nSEO and SEM are over 20 years old\, and lots has changed over the years. But the fundamental KPIs\, analytical practices\, and basic economics of Search Marketing are all the same. Learn/relearn some of the oldest tricks and maybe some new ones as we take a mathematical tour through a handful or two of entertaining and useful search scenarios. \nDavid has spent the last 10+ years running Computational Search Marketing teams at Groupon\, Amazon and Nordstrom. With a 25+ year background in Mathematics\, Algorithms\, and Software Engineering\, he’s a creative and passionate leader and builder of high-scale technical business solutions driven by data\, big\, small\, and in between. David loves hiking\, board games\, craft beer\, and supporting Seattle Sounders FC. \nPRICINGCost for this event is $10 at door. Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com (http://www.cdkglobal.com/) to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/basic-content-strategy-in-an-hour/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171205T080000
DTEND;TZID=America/Los_Angeles:20171205T170000
DTSTAMP:20260521T124737
CREATED:20170925T054449Z
LAST-MODIFIED:20170925T054449Z
UID:10276-1512460800-1512493200@seattlesearchnetwork.org
SUMMARY:SSN Mastermind
DESCRIPTION:SSN Members get together to dive deeper in to the hottest Search topics and knowledge share on the most effective Search strategies\, tools\, and tactics.   For location and topics\, please consider joining.
URL:https://seattlesearchnetwork.org/event/ssn-mastermind-4/
LOCATION:WA
CATEGORIES:Invite-Only
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171108T180000
DTEND;TZID=America/Los_Angeles:20171108T180000
DTSTAMP:20260521T124737
CREATED:20171011T060028Z
LAST-MODIFIED:20171108T081927Z
UID:10317-1510164000-1510164000@seattlesearchnetwork.org
SUMMARY:Beyond the First Touch: Create a Healthy Email Conversion Funnel
DESCRIPTION:Learn what it takes to make a healthy email conversion funnel from Jeff Shearer\, The Director of Marketing Operations at Nintex\, a workflow automation company. \nDescription \nThe path from prospect to customer is not linear\, and rarely is the first touch the only interaction to purchase. A well-functioning conversion funnel melds the acquisition efforts of paid\, search and social with email nurturing to keep prospects engaged across the right channels.  \nAt this event we’ll explore the conversion funnel from the eyes of a B2B marketing automation practitioner\, where a form conversion is just the start of the story. Learn how you can better partner with your email marketing counterparts\, and start telling a revenue story that sales and the c-level can relate to. \nAbout the Speaker – Jeff Shearer \n \nJeff Shearer is the Director of Marketing Operations at Nintex\, a workflow automation company in Bellevue. In his role\, Jeff leads the global marketing automation and technology team\, focused in nurture marketing\, database management\, and analytics. Previously he held demand generation and digital roles at the B2B division of Expedia and Sesame Communications. Jeff often speaks on topics around martech and automation. You can find him on twitter at https://twitter.com/thejeffshearer\, where he likes to put bad email marketers on blast. \nPRICING Cost for this event is $10 at door.  Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/  \n**********************************************************************************************************************************  \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/beyond-the-first-touch-create-a-healthy-email-conversion-funnel-2/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171108T180000
DTEND;TZID=America/Los_Angeles:20171108T180000
DTSTAMP:20260521T124737
CREATED:20171011T060028Z
LAST-MODIFIED:20171011T060028Z
UID:10316-1510164000-1510164000@seattlesearchnetwork.org
SUMMARY:Beyond the First Touch: Create a Healthy Email Conversion Funnel
DESCRIPTION:Learn what it takes to make a healthy email conversion funnel from Jeff Shearer\, The Director of Marketing Operations at Nintex\, a workflow automation company. \nDescription \nThe path from prospect to customer is not linear\, and rarely is the first touch the only interaction to purchase. A well-functioning conversion funnel melds the acquisition efforts of paid\, search and social with email nurturing to keep prospects engaged across the right channels.  \nAt this event we’ll explore the conversion funnel from the eyes of a B2B marketing automation practitioner\, where a form conversion is just the start of the story. Learn how you can better partner with your email marketing counterparts\, and start telling a revenue story that sales and the c-level can relate to. \nAbout the Speaker – Jeff Shearer \n \nJeff Shearer is the Director of Marketing Operations at Nintex\, a workflow automation company in Bellevue. In his role\, Jeff leads the global marketing automation and technology team\, focused in nurture marketing\, database management\, and analytics. Previously he held demand generation and digital roles at the B2B division of Expedia and Sesame Communications. Jeff often speaks on topics around martech and automation. You can find him on twitter at https://twitter.com/thejeffshearer\, where he likes to put bad email marketers on blast. \nPRICING Cost for this event is $10 at door.  Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/  \n**********************************************************************************************************************************  \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/beyond-the-first-touch-create-a-healthy-email-conversion-funnel/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171107T180000
DTEND;TZID=America/Los_Angeles:20171107T210000
DTSTAMP:20260521T124737
CREATED:20170925T054353Z
LAST-MODIFIED:20170925T054353Z
UID:10275-1510077600-1510088400@seattlesearchnetwork.org
SUMMARY:SSN Mastermind
DESCRIPTION:SSN Members get together to dive deeper in to the hottest Search topics and knowledge share on the most effective Search strategies\, tools\, and tactics.   For location and topics\, please consider joining.
URL:https://seattlesearchnetwork.org/event/ssn-mastermind-3/
LOCATION:WA
CATEGORIES:Invite-Only
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171011T180000
DTEND;TZID=America/Los_Angeles:20171011T180000
DTSTAMP:20260521T124737
CREATED:20170721T101919Z
LAST-MODIFIED:20171011T060028Z
UID:10108-1507744800-1507744800@seattlesearchnetwork.org
SUMMARY:Beating Up Hate Speech Bullies | Yelp\, Managing Your Online Reputation
DESCRIPTION:*** Attendees will receive a $300 in free Yelp ads\, thanks to our speaker\, and Yelp expert\, Christy *** \nLearn from experts Ian Lurie\, and Christy Augsburger on two different\, but insightful topics.  \nBeating up the Bullies – Using Small Sites to Push Down Hate Speech with Ian Lurie \nHate speech and “fake facts” sites are a fact of life. But you can push them down in the rankings with a few simple strategies. \nAbout Ian Lurie \n \nIan Lurie is the CEO and Founder of Portent\, Inc. and 22-year digital marketing veteran will talk about the basics\, and the implications for reputation management. Among other things\, Ian is also an expert in content strategy. \nYour Business on Yelp: Managing Your Online Reputation – Christy Augsburger \nA Bright Local study found that 91% of consumers read online reviews for local businesses. As a local business\, it’s important to note that many consumers are finding you online and making a decision about whether or not to spend money with you based on information on review sites like Yelp. You’ve probably seen your business on Yelp\, but have you taken advantage of the free tools available to ensure consumers can make a purchase decision? \nChristy Augsburger\, Yelp’s Seattle Local Business Partner\, will walk you through how you can use Yelp for Business Owners to put your best foot forward on Yelp and tell the story of your business in an online channel consumers are looking to find you. Learn what tools can make you most successful in telling your story on your Yelp Business Page and tips and tricks for managing the world of online reviews. \nSpecific topics include:– Who uses Yelp and how they make purchase decisions– Free tools Yelp offers for business owners to move the needle– Understanding the value of reviews\, how to respond to them\, and what you can do to get more \nAbout Christy Augsburger \n \nAs Seattle’s Local Business Partner\, Christy is building a thriving network of local business owners by connecting with them and connecting them to each other. She is hosting a series of online and offline events to provide business owners with resources that help them succeed and grow. Christy is also the local Yelp For Business Owners guru in the Emerald City. She provides training for local business organizations upon request and also regularly takes actionable feedback from the Seattle business community to the different business owner-focused divisions at Yelp HQ. \nPRICINGCost for this event is $10 at door.  Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \n**********************************************************************************************************************************  \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/beating-up-hate-speech-bullies-yelp-managing-your-online-reputation/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171003T180000
DTEND;TZID=America/Los_Angeles:20171003T210000
DTSTAMP:20260521T124737
CREATED:20170925T054259Z
LAST-MODIFIED:20170925T054259Z
UID:10274-1507053600-1507064400@seattlesearchnetwork.org
SUMMARY:SSN Mastermind
DESCRIPTION:SSN Members get together to dive deeper in to the hottest Search topics and knowledge share on the most effective Search strategies\, tools\, and tactics.   For location and topics\, please consider joining.
URL:https://seattlesearchnetwork.org/event/ssn-mastermind-2/
LOCATION:WA
CATEGORIES:Invite-Only
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170913T180000
DTEND;TZID=America/Los_Angeles:20170913T210000
DTSTAMP:20260521T124737
CREATED:20170717T094946Z
LAST-MODIFIED:20170913T181821Z
UID:10103-1505325600-1505336400@seattlesearchnetwork.org
SUMMARY:SEO Roundtable Live! Free SEO Analysis of Your Website
DESCRIPTION:Best value for business advice in Seattle! \nThe SSN’s SEO experts review audience members’ websites for actionable advice on how to optimize and improve search marketing. Join us to get a better understanding of tactics you can use to improve visibility and sales.  \nPost the URL you would like to have considered for our live review in comments below! You must be in attendance at this meeting for analysis of your site.  \nMembers of the Seattle Search Network provide professional SEO and search marketing for national and international brands. The search engine discovery process continues to be the most popular method used by individuals to find anything. We plan to analyze a variety of popular types of websites (B2B\, eCommerce\, nonprofit\, restaurant\, or services).  \nDoors open at 6 p.m. for networking. \n$10 at door or FREE for SSN members! Become an annual member for FREE entry and a host of other benefits https://seattlesearchnetwork.org/membership/
URL:https://seattlesearchnetwork.org/event/seo-roundtable-live-free-seo-analysis-of-your-website/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170905T180000
DTEND;TZID=America/Los_Angeles:20170905T210000
DTSTAMP:20260521T124737
CREATED:20170901T064213Z
LAST-MODIFIED:20170901T064213Z
UID:10218-1504634400-1504645200@seattlesearchnetwork.org
SUMMARY:SSN Mastermind
DESCRIPTION:SSN Members get together to dive deeper in to the hottest Search topics and knowledge share on the most effective Search strategies\, tools\, and tactics.   For location and topics\, please consider joining.
URL:https://seattlesearchnetwork.org/event/ssn-mastermind/
LOCATION:WA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170801T180000
DTEND;TZID=America/Los_Angeles:20170801T203000
DTSTAMP:20260521T124737
CREATED:20170730T200902Z
LAST-MODIFIED:20170730T201234Z
UID:10120-1501610400-1501619400@seattlesearchnetwork.org
SUMMARY:August 2017 Invite Only Meeting
DESCRIPTION:
URL:https://seattlesearchnetwork.org/event/august-2017-invite-meeting/
LOCATION:Project Bionic\, 2219 NW Market St\, Seattle\, WA\, 98107\, United States
CATEGORIES:Invite-Only
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170801T160000
DTEND;TZID=America/Los_Angeles:20170801T180000
DTSTAMP:20260521T124737
CREATED:20170730T202118Z
LAST-MODIFIED:20170730T202134Z
UID:10122-1501603200-1501610400@seattlesearchnetwork.org
SUMMARY:August 2017 Informal Dinner
DESCRIPTION:You are responsible for purchasing your own food and drink.
URL:https://seattlesearchnetwork.org/event/august-2017-informal-dinner/
LOCATION:La Isla Cuisine\, 2320 NW Market St\, Seattle\, WA\, 98107\, United States
CATEGORIES:Public
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170614T180000
DTEND;TZID=America/Los_Angeles:20170614T180000
DTSTAMP:20260521T124737
CREATED:20170426T005000Z
LAST-MODIFIED:20170614T042557Z
UID:9980-1497463200-1497463200@seattlesearchnetwork.org
SUMMARY:Social Media Do's & Don'ts in 2017 and SEO Competitor Analysis with Ahrefs.com
DESCRIPTION:Get the latest on social media from Matt Cail. Learn what NOT to do from some hilarious fails\, but also what to DO when it comes to best practices.  \nSecond up\, learn about doing SEO competitor analysis with the powerful SEO tool Ahrefs. Hayk Saakian takes us along this insightful journey.  \n*****Catch this last Meetup event before the Seattle Search Network goes on summer break.***** \nStep up your game on Social Media! – Matt Cail \nSocial media is no longer the new kid on the block and yet brands and businesses of all shapes and sizes continue to struggle with it. There’s a lot of questions when it comes to having a solid social media strategy\, such as: \n• Why is it so hard to build engagement and audiences? \n• Are online visitors just hopping onto the next best thing? \n \nAttend to hear why it’s still worth bothering with social media\, as well as new best practices and learning from some hilarious fails. \nMatt Cail \n \nMatt Cail is a Northwest native and attended the University of Washington for undergrad and post-graduate studies. Matt began working in online marketing in the late 1990s as a message board and web design pioneer. After college he worked in Washington\, DC for 5 years. His primary client was the U.S. Congress and he consulted on telecommunications and technology policies. That included work on emergency communications after Hurricane Katrina\, the Digital Television Transition\, and competition in the online video industry. \nIn 2007\, Matt moved back to the Puget Sound area and later founded Super Charge Marketing\, which provides digital marketing services to Northwest businesses. Over the years he has worked in social media\, search engine marketing\, website design\, and online advertising. He is a TEDx speaker and regularly presents to businesses and other groups. He makes his home with his wife\, three children\, and an unbalanced cat just south of Mukilteo. \nSEO Competitor Analysis with Ahrefs.com – Hayk Saakian \nHow hard is it to rank on the first page of Google? If you’re doing SEO for clients\, that’s a very common question in the sales process. For yourself\, you need to plan your business and make goals that align with reasonable timelines for your search rankings. \nAhrefs is an excellent SEO tool that helps you scope out a search engine optimization project for your own websites or for your client’s websites. This talk will teach you how to use Ahrefs to provide credible estimates for time and cost of ranking on the first page for any keywords. \n \nHayk Saakian \n \nHayk Saakian is one of the founders of Logic Inbound – a Digital Marketing Agency specializing in SEO. Hayk has a technical background that began with developing Android apps which got over 400\,000 downloads.Today\, Hayk is the Cofounder and COO of Logic Inbound\, leading the client service fulfillment teams and directing Logic Inbound’s own digital marketing campaigns. \nPRICING  \nCost for this event is $10 at door. Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \n********************************************************************************************************************************** \nSeattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/social-media-dos-donts-in-2017-and-seo-competitor-analysis-with-ahrefs-com/
LOCATION:Atlas Workbase\, 500 Mercer Street\, Seattle\, 98109\, United States
CATEGORIES:Public
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170510T180000
DTEND;TZID=America/Los_Angeles:20170510T180000
DTSTAMP:20260521T124737
CREATED:20170426T005000Z
LAST-MODIFIED:20170511T030157Z
UID:9979-1494439200-1494439200@seattlesearchnetwork.org
SUMMARY:Learn How to Thrive During the Shift to Content Marketing on Digital Platforms
DESCRIPTION:Spring Content Cleanup with Chris Maly \nBrands have become very sophisticated content publishers.  They write articles their website and post content to their blogs\, they produce video for their YouTube channels\, they commission research for whitepapers and they maintain a brand voice across multiple social platforms.  Why?  Because content marketing has proven to be very effective at driving awareness\, engagement and activation when done correctly. \nDuring this discussion\, we will: \n• Explore the shift brands are making to becoming publishers and where and how they are distributing their content. \n• Dig into examples of how brands content market across the array of digital platforms their customers use today. \n• Learn how digital marketing tactics can be used to deliver the right content\, in the right context to right audience in ways that delivers exceptional results compared to “traditional” digital media. \n \nChris Maly \nChris is currently VP of Product for Zumobi\, a company focused on building mobile content marketing technology.  Over the past 15 years\, Chris has worked in digital publishing on digital advertising products for companies including NBC Universal\, MSNBC\, Microsoft and Cox Communications.   As a publisher\, he partnered with brands to develop numerous content marketing products that have delivered exceptional results.  \nCheck out Chris on LinkedIn:https://www.linkedin.com/in/chrismaly \nPRICING \nCost for this event is $10 at door.  Alternately\, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ \n**********************************************************************************************************************************Seattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.
URL:https://seattlesearchnetwork.org/event/learn-how-to-thrive-during-the-shift-to-content-marketing-on-digital-platforms/
LOCATION:CDK\, 605 Fifth Avenue South\, Suite 900\, Seattle\, WA\, us
CATEGORIES:Public
END:VEVENT
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