Carl Larson is an ASO (App Store Optimization) & SEO Analyst for Walt Disney Parks and Resorts, and is one of the founders of the Seattle Search Network.  Carl has deep technical knowledge of SEO, SEM and analytics, loves generating quantifiable results, and has sat on both sides of the agency/in-house conference room table.  When not tilting at pivot-table windmills, he likes good beer and bad jokes.  http://www.searchengineoptimist.com/