Learn How to Thrive During the Shift to Content Marketing on Digital Platforms

Spring Content Cleanup with Chris Maly

Brands have become very sophisticated content publishers.  They write articles their website and post content to their blogs, they produce video for their YouTube channels, they commission research for whitepapers and they maintain a brand voice across multiple social platforms.  Why?  Because content marketing has proven to be very effective at driving awareness, engagement and activation when done correctly.

During this discussion, we will:

• Explore the shift brands are making to becoming publishers and where and how they are distributing their content.

• Dig into examples of how brands content market across the array of digital platforms their customers use today.

• Learn how digital marketing tactics can be used to deliver the right content, in the right context to right audience in ways that delivers exceptional results compared to “traditional” digital media.

Chris Maly

Chris is currently VP of Product for Zumobi, a company focused on building mobile content marketing technology.  Over the past 15 years, Chris has worked in digital publishing on digital advertising products for companies including NBC Universal, MSNBC, Microsoft and Cox Communications.   As a publisher, he partnered with brands to develop numerous content marketing products that have delivered exceptional results. 

Check out Chris on LinkedIn:https://www.linkedin.com/in/chrismaly

PRICING

Cost for this event is $10 at door.  Alternately, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/

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Seattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.