Recent Blog Posts

Articles, News, Tips, and more from Experts in Seattle’s Digital Marketing Community

Digital Summit 2019 Trivia Slides

Well, the 2019 edition of Digital Summit Seattle is in the books. A good time was had by all, especially the nice boxed lunches! Some decent swag, and a few free beers and wine made it a great event for all. At the start of each session they ran slides with trivia...

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2018 Marketing and SEO Conferences in Seattle

If you’re looking to stay current with the latest marketing and SEO developments, hear inspiring keynotes from the best in the industry, or network with other Marketing professionals, then these Seattle conferences are the right choice for you. We’ve compiled a list...

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Tips & Tricks for App Store Optimization

By Ben Lee: Founder of Rootstrap Today, search engine optimization (SEO) is a bonafide field with well-established best practices, a proven track record, and a sizeable industry attached to it – but it wasn’t always that way. In the early days of Google, SEO was a...

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Pre-Internet Marketing Rules Build Web Presence

Pre-Internet was a time when we communicated and consumed content differently than we do today. Everyone subscribed to at least one print newspaper or magazine. People read books with real pages and met in coffee shops to discuss them. We wrote and mailed letters....

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Google Predicts The 2016 Presidential Election

As an search engine marketers, we analyze quite a lot of data looking for trends in the way people consume content online. Using the proper verbiage or titling a page one way or another can make or break a campaign. After years of doing this kind of work you really...

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Simplified AMP HTML Deployment on WordPress

A Simplified AMP HTML Deployment on WordPress® is accessible to any marketing team. Simply install two Plugins and add an amp-analytics tracking code in minutes. The resulting AMP deployment automatically creates AMP pages based on your published Blog posts. These...

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2016 Marketing and SEO Conferences in Seattle

If you’re looking to stay current with the latest marketing and SEO developments, hear inspiring keynotes from the best in the industry, or network with other Marketing professionals then these Seattle conferences are the right choice for you. We’ve compiled a list of...

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UW PCE Marketing Data Landscape & Tools

UW PCE Digital Marketing Analytics Certification Program The University of Washington’s PCE (Professional & Continuing Education) Digital Marketing Analytics Certificate course is broken into 3 components over 3 quarters, essentially the same as a year in college...

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New Tactics for Enterprise SEO

SEO for Enterprise Brands: 4 Takeaways Enterprise SEO is an entirely different beast than "ordinary" SEO for a SME((small and medium-sized enterprise)-sized organization. The emphasis is on relationships across teams, project evangelization, and the ability to see the...

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WPEngine Recommended Web Host

I recommend WPEngine for hosting WordPress websites, because it is fast, secure, efficient and affordable. Fast Page Load Times Before migrating to WPEngine, my website's load times averaged 1 second with peaks over 3 seconds. Since migrating to WPEngine in...

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Why You Should Game Google (And Why You Should Not)

Last month, the owner of a Dallas-area search marketing firm wrote an impassioned open letter to Google, asking what he, an honest marketer, should do when Google continues to bestow higher organic rank on his competitors, despite their blatant violation of the Google...

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Roundtable Summary – May 13, 2014

The Seattle Search Network Roundtable evaluated four business websites tonight with help from six search marketers in attendance: Jefe Birkner (SSN Treasurer), Cobalt - SEO Analyst Dave Lindahl, Senior Search Specialist at ADP Dealer Services Zac Palmer (SSN Director...

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Structured Data Example

What is structured data, and why should you care? Structured data is a way to tell search engines about the relationships among elements on a Web page and across Web pages. For example, instead of relying on the search engines to guess yours is a local business, you...

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BrightEdge SEO Tool Review

BrightEdge has a powerful set of tools for taking a close look at how your keywords are performing (individually, by keyword group, overall, and relative to competitors) and also offers a comprehensive analysis of your site’s SEO efforts, both on-page and off-page,...

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PPC for Business Events

  Your company is staffing a booth at a trade show next quarter. From your experience last year, you know that many of the conference attendees are potential leads for you, yet the vast majority unfortunately simply pass your booth by, with only a few stopping to...

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In-house SEO vs SEO Agency – Which to Hire?

  In-house SEO vs SEO Agency - Which to Hire? To hire an SEO or not to hire an SEO?  That is the question!  Lets compare an In-house SEO versus an SEO agency, and the unique attributes that apply to each.  Neither is superior to the other, but if you’ve been...

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Online Marketing Conferences In Seattle 2013

2013 SEO Conventions and Conferences in Seattle SEO is almost as "Seattle" as coffee shops, grunge music, and rainy winter days. As the proud home of SEOmoz, Distilled, Portent, and Cobalt, Seattle is widely considered to be among the top cities for SEOs in the world....

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How Social Signals Affect SEO

What if you could foresee the future of Search Engine Optimization? And what if you knew that the landscape of SEO would be forever altered by the influence of Social Media? If you walk in the world of SEO as we now know it, then you’ve heard the chatter about the...

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Tools to Check for Analytics Code Tags

Ever start working on a new site and suspect that Analytics tracking code is not installed properly on all pages of it? Enter Google Tag Assistant, a great Chrome plugin that checks the presence & functioning of Google Tags on a particular page.    ...

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SEO/Analytics related events of interest to SSN members

Web Analytics Day 2013 1/25/13 Web Analytics is a crucial skill that savvy businesses use to drive higher customer satisfaction and profitability.  Join industry veterans and novices alike from around the Puget Sound to learn the basics about Web Analytics & Big...

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Google Tools Universe

A high-level understanding of the "Google tools universe" (GTU) is an important step when allocating a marketing budget. All businesses have administrative and information needs. Google provides a wide range of tools, many at zero financial cost, to help address those...

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Ways to Scale Images

Now that you know what scaled images are and have identified which images to scale, it is time to pick an image editor. Your choices range from paid option Adobe® Photoshop® to unpaid options Photoshop Express, Aviary Phoenix and PicMonkey. Adobe Photoshop...

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Scaled Images Load Faster

What is a quick and easy way to reduce your page load time? Serve scaled images. When page load time becomes a prominent search-ranking criterion, Google and Bing will reward you with more organic search traffic. In the interim, your current visitors will appreciate...

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Future Proofing Infographic Links

If you are in the trenches of link building, you have probably already read the most recent Matt Cutts interview on Eric Enge’s blog about the devaluation of infographic links, or the cliff notes on SE Roundtable. If you haven’t read the interview, you should go do so...

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Blog Networks & Penguins

This past week I spoke on Google’s recent deindexation of blog networks and Google’s recent roll out of the Penguin update. You can check out the slides and read through some of my notes below. Blog Networks Penguins And Link Building from Geoff Kenyon Blog Networks...

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Attack of the Penguin

Expanding on the great post by Jeff Sliger, there's many more thoughts and reading you should do to either prepare for the long haul in SEO or combat any huge drops you've recently experienced in your website.  Google details what they say are doing to "reward high...

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Panda Update Redux

In Honor of the 100th year anniversary of the sinking of the Titanic, Google sinks “unsinkable” websites.  Leaving the flotsam of sites that still use link exchanges and otherwise cheap linking schemes, The world leader in search decides to throw it’s weight around...

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Google Plus for Business

I’ll be honest – I’ve never been a big fan of social media. When people ask for my Twitter handle I instead give them my email address. I purposely don’t spend much time on Facebook or Twitter, use the other social media services solely for linkbuilding, and derive...

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How to Organize Keywords for Existing Content

Today’s SEOmoz’s White Board Friday post decided to dive into a very common problem that websites encounter while developing strategies for keyword targeting- how to organize it! Often times the SEO person is not involved in content creation and therefore,...

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