Beyond the First Touch: Create a Healthy Email Conversion Funnel

Learn what it takes to make a healthy email conversion funnel from Jeff Shearer, The Director of Marketing Operations at Nintex, a workflow automation company.

Description

The path from prospect to customer is not linear, and rarely is the first touch the only interaction to purchase. A well-functioning conversion funnel melds the acquisition efforts of paid, search and social with email nurturing to keep prospects engaged across the right channels. 

At this event we’ll explore the conversion funnel from the eyes of a B2B marketing automation practitioner, where a form conversion is just the start of the story. Learn how you can better partner with your email marketing counterparts, and start telling a revenue story that sales and the c-level can relate to.

About the Speaker – Jeff Shearer

Jeff Shearer is the Director of Marketing Operations at Nintex, a workflow automation company in Bellevue. In his role, Jeff leads the global marketing automation and technology team, focused in nurture marketing, database management, and analytics. Previously he held demand generation and digital roles at the B2B division of Expedia and Sesame Communications. Jeff often speaks on topics around martech and automation. You can find him on twitter at https://twitter.com/thejeffshearer, where he likes to put bad email marketers on blast.

PRICING 
Cost for this event is $10 at door.  Alternately, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/ 

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Seattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com to learn about openings for industry professionals.