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Creating an Effective Presence on Amazon: Marketing Best Practices
May 8, 2019 @ 6:00 pm - 8:00 pm
Anvil President & Founder Kent Lewis will walk through detailed optimization and Amazon Marketing Services (AMS) best practices. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.
With half of all product searches starting on Amazon, the reality is that brands and retailers must have a meaningful presence. Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description, and images, there are other product attributes that must be optimized.
The second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing, availability, sales history and customer reviews among other components. The second method of marketing products on Amazon is via advertising.
Guests are only $10
Admission for SSN annual members is FREE!
Networking and light food & beverages start at 6:00pm.
Presentation/s start at roughly 6:30pm.
***About Our Sponsor***
Seattle Search Network expresses its grateful acknowledgement of the essential role our sponsor Portent plays in making these events possible. Visit https://www.portent.com/ to learn about openings for industry professionals.