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Shifting from Traditional Media to Digital -&- Podcast Advertising
September 11, 2019 @ 6:00 pm - 8:30 pm
Blake Messer, Founder of Newfangled Commerce
How Terrestrial Media (Broadcasting/Print) has historically failed their clients and how we (Digital Marketers) Industry can dodge that bullet.
Blake Messer is a Seattle-based Advertising consultant. In recent years, he has been the keynote speaker for a 62-city international speaking tour that addressed over 35,000 entrepreneurs on methods they could utilize to more effectively communicate with existing and prospective customers. These “Stronger Business” workshops were sponsored by over 60 of America’s leading Chambers of Commerce.
His company has consulted more than 190 radio and television stations in markets large and small. Messer has steered more than 2,000+ advertising campaigns on various media. He is the Principal of a full service Advertising Agency of Record called Newfangled Commerce, that focuses on Permission Marketing and connecting customers to cash registers
Kat Shereko with Portent
How YOU Can Disrupt the Digital Ad Space with Podcast Advertising
Podcast advertising offers brands a unique opportunity to get in front of a hyper-targeted audience. While there are more than 700,000 active podcasts, this medium is currently at an infancy stage. With Apple finally investing in podcast analytics and Spotify acquiring two podcasting companies in 2019, Gimlet Media and Anchor, the future for podcasts and podcast advertising may be the next best thing.
In this session, Kat will talk about the growth of the podcast advertising industry, teach you how to find podcasts that are in line with your target audience, how to run a podcast advertising campaign, what KPIs to consider, and how to know if your campaign is successful. Plus, she’ll share sponsorship examples and real client results!
Kat Shereko is a Sr. Content Strategist at Portent and a WWU alum. With a background in psychology research, she takes a data-driven approach in every step of her content development efforts. She is passionate about offering an exceptional user experience, while challenging brands to think outside of the old-school marketing box.
When she’s not analyzing user search intent, Kat is avidly planning her next escape abroad or spending time in the mountains. You can get in touch with her on LinkedIn: https://www.linkedin.com/in/katshereko/
Guests are only $10
Admission for SSN annual members is FREE!
Networking, light food & beverages start at 6:00pm.
Presentation/s start at roughly 6:20pm.
***About Our Venue Sponsor***
Seattle Search Network expresses its grateful acknowledgement of the essential role our sponsor Portent plays in making these events possible. Visit https://www.portent.com/ to learn about openings for industry professionals.