According to the Google Blog, we should now see “Fresher” results in our searches due to a significant algorithm change they made here in November.
“We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”
Google believes it more important these days to give more recent results they deem are current via their unexplained changes in 3 categories (from the blog post):
- “Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
- Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
- Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.”
Nice info, Brandon! I have been wondering when Google would change their emphasis to be on more recent content. Do you remember a few months ago, when they experimented with a scrolling Twitter feed in the middle of the SERP? I wonder whatever happened with that. Probably didn’t work well with phones.
I foresee a time in the future where there will be a dial or slider at the left where you can adjust between “Authoritative” at one site & “Fresh’ at the other.
Thanks Carl.
Looks like Google hasn’t signed an agreement with Twitter to get their data since July. The Search Engine Land post gives some detail on that.
I think the scrolling twitter thing is still around, however, it only appears in real time search (football games, etc…)
Good Post Brandon, love the research and links.
Thanks Gabe. Hope you’re well.
Excellent article Brandon, useful links !!