Expanding on the great post by Jeff Sliger, there’s many more thoughts and reading you should do to either prepare for the long haul in SEO or combat any huge drops you’ve recently experienced in your website. Google details what they say are doing to “reward high quality sites” in a post on their Webmaster Central Blog written by the head of their spam team Matt Cutts.
In terms of reading/learning about the big change recently, I would start there as far as learning more about what has been officially called the “Penguin” update to their algorithm. Last year it was a Panda which turned many websites upside down along with many lives, but this year, it’s a smaller symbolic creature, yet creating the same havoc, if not even more drops that will potentially be even more difficult to reverse or alter to be in the “good graces” of the biggest search engine in the world.
I wrote in a quick post titled “Why Google Still Dominates” over on our SEO Blog explaining why unfortunately, there’s not a better alternative to Google at this point, but it still doesn’t escape the fact that they truly have a significant impact on businesses here at a very fragile time economically. While the well paid engineers and employees of the behemoth of a search engine comfortably worry probably less than the average business owner, they don’t realize these significant changes in how people are finding goods and services truly are in some cases almost destroying lives. Comments like the following on Matt Cutt’s Google Plus account are common for a reason:
Justin Cooperman 5:32 AM
- Search Engine Watch’s explanation of the update
- Danny Sullivan’s advice over at Search Engine Land
- And the slew of other posts about the topic if you search for “penguin update” or other similar phrases like “penguin update tips”, etc. Aaron Wall over at SEObook.com usually writes well on almost any topic in our world and the other sources we’ve already mentioned are our other recommended sources if you have to limit it down to a few
- And our neighbors here in Seattle SEOMoz have plenty of articles in their blog that are about the topic or related ones including a good post about how to check which links can harm your rankings