Pre-Internet was a time when we communicated and consumed content differently than we do today. Everyone subscribed to at least one print newspaper or magazine. People read books with real pages and met in coffee shops to discuss them. We wrote and mailed letters....
A Simplified AMP HTML Deployment on WordPress® is accessible to any marketing team. Simply install two Plugins and add an amp-analytics tracking code in minutes. The resulting AMP deployment automatically creates AMP pages based on your published Blog posts. These...
Effective SEO turns every page into a landing page
I recommend WPEngine for hosting WordPress websites, because it is fast, secure, efficient and affordable. Fast Page Load Times Before migrating to WPEngine, my website's load times averaged 1 second with peaks over 3 seconds. Since migrating to WPEngine in...
A mobile friendly website is required for optimal search visibility. Anything less sends organic search traffic to your competitors. How much traffic? Mobile traffic averages between 25% and 50% of total visitors to a mobile friendly website. As a result, making your...
The Seattle Search Network Roundtable evaluated four business websites tonight with help from six search marketers in attendance: Jefe Birkner (SSN Treasurer), Cobalt - SEO Analyst Dave Lindahl, Senior Search Specialist at ADP Dealer Services Zac Palmer (SSN Director...
What is structured data, and why should you care? Structured data is a way to tell search engines about the relationships among elements on a Web page and across Web pages. For example, instead of relying on the search engines to guess yours is a local business, you...
Now that you know what scaled images are and have identified which images to scale, it is time to pick an image editor. Your choices range from paid option Adobe® Photoshop® to unpaid options Photoshop Express, Aviary Phoenix and PicMonkey. Adobe Photoshop Photoshop...
What is a quick and easy way to reduce your page load time? Serve scaled images. When page load time becomes a prominent search-ranking criterion, Google and Bing will reward you with more organic search traffic. In the interim, your current visitors will appreciate...
Are Web Designer Backlinks Undermining SEO? Yes. Those ubiquitous "Website designed by" backlinks undermine SEO results by sapping page authority, displaying unrelated anchor text and linking to irrelevant websites. Sapping Page Authority Every followed hyperlink...
