Basic Content Strategy in an Hour & WordPress Speed Optimization for SEO

• What we’ll do
You’ve probably heard it before, ‘content is king’. Develop content strategy skills and learn WordPress image optimization tricks for SEO with two great speakers: Isaac Szymanczyk and Shane Griffiths. ***Price is $10.00 at the Door***

– Isaac Szymanczyk – Basic Content Strategy In An Hour – We all need smart content, and content strategy is about working smarter, not harder. But developing a working content strategy for your company doesn’t have to take months. If you know the right questions, you can launch it on a single sheet of paper in under an hour.

Isaac Szymanczyk is the founder and chief storyteller at Conveyor, a brilliant little business marketing and content agency in Portland. For 20 years, he has helped brands and organizations tell better stories through clear strategy and smarter communication. Find him on Twitter at @isaacszy or learn more about how Conveyor solves the content problem (http://goconveyor.com/services) for digital agencies.

– Shane Griffiths – WordPress Speed Optimization: Improving Conversion, Retention, SEO, & UX –

WordPress has a reputation for being heavy & slow, but it doesn’t have to be. Learn best practices for speeding up your WordPress site and why speed matters more than ever. All those pretty images and fancy plugins don’t matter if visitors bounce before your site loads. Every 1 second delay in load time means 7% less conversions. Speeding up your WordPress website will improve your conversion rate and decreases bounce rate. Google is pushing speed more than ever, as it’s one of the biggest factors affecting Mobile User Experience. Find out how to speed up your site without sacrificing User Experience.

At this event we’ll explore:
–Types of speed tests and which ones to use
–How to diagnose your website’s speed issues
–How to fix common problems
–Wordpress speed optimization best practices
–Balance speed with images, features, plugins,

Shane Griffiths is a self-taught Digital Marketing Consultant and WordPress junkie. He started his first business, Reel Bold Media, 7 years ago to help small businesses get found online. He then lead a small advertising agency in the transition from traditional to digital services, doubling their clients in 9 months. His newest venture, Clarity Online, is digital marketing company that provides customized marketing solutions with clear communication and quick turnaround. Visit https://clarity-online.com/website-design/ to learn more.

PRICING
Cost for this event is $10 at door. Alternately, sign up for an annual membership for $60 and attend all events for free! More details and additional benefits at https://seattlesearchnetwork.org/membership/

Seattle Search Network expresses it’s grateful acknowledgement of the essential role our sponsor CDK Global plays in making these events possible. Visit CDK.com (http://www.cdkglobal.com/) to learn about openings for industry professionals.

• What to bring

• Important to know