by Carl Larson | Jan 29, 2014 | google tools, PPC, SEO Careers, seo tools, web analytics
What certifications can search marketing professionals use to set themselves apart from their competition? How important are such certifications, how much do they cost, and how difficult are they to acquire? This post attempts to provide some concrete data points for...
by Claudia Marsili | Oct 28, 2013 | PPC, seo tools, web analytics
There are a lot of tools out there designed to help SEO professionals do their jobs, particularly when it comes to Search Engine Marketing (SEM). For websites targeting a competitive niche, tools with the ability to calculate what competing websites are spending on...
by Carl Larson | Jul 23, 2013 | PPC
Your company is staffing a booth at a trade show next quarter. From your experience last year, you know that many of the conference attendees are potential leads for you, yet the vast majority unfortunately simply pass your booth by, with only a few stopping to...