Many people in the tech and social media industries say that Google is reaching maximum market share and must seek out new ways of increasing their value. A leader in the search engine world, Google has also introduced many other successful tools for ad management,...
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How Social Signals Affect SEO
What if you could foresee the future of Search Engine Optimization? And what if you knew that the landscape of SEO would be forever altered by the influence of Social Media? If you walk in the world of SEO as we now know it, then you’ve heard the chatter about the...
How to Organize Keywords for Existing Content
Today’s SEOmoz’s White Board Friday post decided to dive into a very common problem that websites encounter while developing strategies for keyword targeting- how to organize it! Often times the SEO person is not involved in content creation and therefore,...
Long Tail Keyword Marketing Through Predictive Analysis and Crowdsourcing
Some say that 70% of all searches conducted on search engines contain more than 6 words, these are known as long tail keywords. case study for more information. Predicting The Long Tail A few years ago we created a full blog post. Each month we publish 30 to 50 fully...
The Results Are In, Your Website Has Cancer
Today I had to tell someone that their website has cancer. In retrospect, I’m glad we found the cancer because now we can treat it. As you know cancer that is untreated can be life threatening. In the web world, a website with cancer can get you banned from Google, A...
Crowdsource Content Strategy Reduces PPC Spend by $15,000
Some days doctors have to tell patients bad news, then in the same day, they might deliver amazingly good news to a different patient. The life of a search marketer is not much different. For example, today I had to tell someone that their Content Fuel campaign the...
The Single Most Important Part of SEO – The Silver Bullet
Yes! After almost 10 years of practicing SEO I finally found the single most important part of SEO. Some say that their is no silver bullet in SEO, others have spent their entire career searching for it. I have heard stories of companies signing up for every link...
Google Encrypted Search Change Effects Keyword Analytics Reporting
For my clients, I am the main digital guy for all things search and social. As a search/social (we need to find a new term for this…SEO/SMO?) expert I do my best to stay up to date on all current trends and changes. However, every now and then I take a day or...
Three Beginner Guides to SEO
I find myself disappearing into the world of SEO for days, sometimes weeks, before I stick my head out. As an SEO (Search Engine Optimizer) I do everything in my power to achieve first-page rankings for my clients. This means continual education and constant learning....